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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Director, Consumer Insights

Postuler maintenant Postuler ultérieurement Job ID 781667BR Emplacement Lantau Island, Hong Kong Entreprise Hong Kong Disneyland Resort Date de publication 29/05/2021

Résumé du poste:

We are seeking a strong leader, to serve as Director, Consumer Insights, who has breadth of experiences to lead the development of the consumer insights, measurement and analytics function ("CIMA"). Reporting to the Vice President, Marketing, the Director should build long-term measurement and analytics capabilities of media, digital website, mobile applications, call center, and 3rd party sales/trade data.

He / She will lead the team to support the business needs by providing consumer insights that help formulate our strategies along consumer journey. This leader also supports the development of long-term strategic plans for resort expansions and development, by feeding relevant consumer data to help shape our offerings (attractions, entertainment experiences, hotels, food and merchandise) that win out competitions.

The Director should have a suitable background to lead the consumer insights function as well as integrate 3rd party sales/trade data (which is important as it drives business in the near term), conduct media analytics, and be a strong integrator of CIMA data to support the commercial process. This Director should possess strong business acumen and integration skills instead of highly specialized research expertise as that will be valuable in ensuring CIMA data is well represented in commercial decisions.


  • Leads and develops the team to be responsible for providing consumer perspectives to inform strategy development and influencing decision-making across Hong Kong Disneyland's business operating model
  • Align the department’s focus and efforts with the organization’s broader goals and strategies, playing an active role in strategic decision-making
  • Think and act with a business lens, delivering actionable consumer and business insights
  • Infuse consumer centricity into every aspect of the organization
  • Ensure Consumer Insight is known and valued for subject matter expertise, insatiable curiosity, creativity and innovation, objectivity, actionable storytelling, technical excellence, business acumen, strategic mindset, thought leadership, and a passion for change
  • Lead the development and delivery of research, analytics, and insights that inform consumer targeting and engagement, the guest experience, business and go-to-market strategies, creative development, operational effectiveness and financial planning for both near term and long range plan
  • Effectively balance Consumer Insight’s full-service internal research and analytical capabilities with usage of external vendors and consultants, to efficiently deliver best practice and optimal business outcomes
  • Utilize best practices from Disney Parks, Experiences and Products ("DPEP") sites around the world and share local / regional learning with the DPEP segment partners. Create and maintain business relationships with key internal / external business partners to identify opportunities to improve long term consumers experience as well as execute the plans on a daily basis
  • Talent development include the grooming of future successor(s) and strategies to attract, develop, empower, retain and motivate team members. Motivate and coach team members to balance a data-driven analytical approach with creative problem solving and effective communications to build trust with clients, partners and stakeholders so that complex issues can be effectively defined and holistic solutions delivered
  • Facilitate an inclusive culture that fosters diversity, exhibits integrity, collaboration, empowerment and trust

Qualifications Nécessaires:

  • Bachelor’s degree
  • Minimum of 10+ years of progressive leadership experience in consumer insights, market research or related field
  • Authentic, persuasive and inclusive leader who has a track record of developing a highly skilled, collaborative and influential team
  • Proven ability in research methodological assessment and quantitative methods. Knowledge in advanced statistics applied in commercial setting including multivariate statistics, simulation and modeling
  • Deep understanding and demonstrated experience in advanced insight generation approaches, idea generation and consumer co-creation. Demonstrated knowledge of qualitative research skills including focus group moderation and projective techniques
  • Demonstrated ability to identify and integrate leading-edge approaches and technology in providing strategy and decision support, with proven experience in database development and model building
  • Demonstrated strong business acumen. Excels in identifying new areas of opportunity and displays keen ingenuity in anticipating and meeting unexpected situations
  • Skillful and impactful communicator (verbal and written) with ability to deliver presentations to senior executives with poise, confidence and authentic style
  • Proven ability to prepare the organization to anticipate, predict and react to diverse needs of our consumers
  • Proven ability to establish relationships, trust and credibility. Follow through on decisions and advance critical work in a highly collaborative manner. Exceptional influencing and partnering skills with ability to integrate diverse and at times opposing points of view to desired resolution
  • Possess unquestioned ethics and integrity

Compétences Souhaitées:

  • Master’s Degree
  • Experience in theme park and / or travel and tourism industry

Informations Supplémentaires:

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Sur Hong Kong Disneyland Resort:

Le Hong Kong Disneyland Resort offre des expériences Disney inoubliables et culturellement exclusives aux visiteurs de tous âges et de toutes nationalités. Hong Kong abrite le cinquième Disney Resort au monde. Les paysages de la ville et sa culture dynamique et diversifiée ont inspiré nos Imagineers à créer une variété de divertissements uniques pour le Hong Kong Disneyland Resort.

Hong Kong Disneyland se compose des sept zones à thème suivantes : Adventureland, Fantasyland, Grizzly Gulch, Main Street U.S.A., Mystic Point, Tomorrowland et Toy Story Land. Ces zones présentent des attractions à thème, des divertissements et des expériences interactives, des restaurants, des boutiques de produits dérivés et des stands de rafraîchissements. En outre, des défilés quotidiens et des événements nocturnes y sont proposés. Ce complexe possède trois hôtels à thème : Hong Kong Disneyland Hotel, Disney Explorers Lodge et Disney’s Hollywood Hotel.

À ce jour, le Hong Kong Disneyland Resort a accueilli des millions d’invités. Depuis 2006, Hong Kong Disneyland se classe parmi les cinq lieux les plus populaires à visiter à Hong Kong, selon l’examen statistique annuel de l’Office du tourisme de Hong Kong.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à Hong Kong Disneyland Management Limited , qui fait partie du secteur d’activité que nous appelons Hong Kong Disneyland Resort.

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