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Manager, Brand & Content Marketing

Postuler maintenant Postuler ultérieurement Job ID 854558BR Emplacement Jakarta, Daerah Khusus Ibukota Jakarta, Indonésie Entreprise Disney Media & Entertainment Distribution Date de publication 01/09/2021

Résumé du poste:

Disney Media & Entertainment Distribution (DMED) brings together the Disney’s best-in-class product, technology, and commercialization teams together into one global organization. DMED is responsible for the P&L management and all distribution, network and engineering operations, sales, advertising, data, and certain key technology functions worldwide for the Company’s content engines. DMED also manages operations of the Company’s streaming services including Disney+, Hulu, ESPN+ and Disney+ Hotstar; and domestic broadcast and cable television networks.

Disney+ Hotstar is leading the way as one of the largest premium video platform in Indonesia. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. It is available on most internet-connected devices and offers a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

This role is responsible to provide recommendation for delivering Disney+ Hotstar brand marketing campaigns in Indonesia, focused on driving brand and platform awareness amongst local consumers. Some of the KPIs will include audience comprehension of the platform’s key benefits and unique selling points.

This role will assist in developing a mechanism to drive a local synergy and owned media plan for Disney+ Hotstar in Indonesia, ensuring that all owned media and synergy opportunities are maximized. He/she will also support the Senior Manager, Brand Marketing to maximise brand equity locally.

This role will need to work closely with the SEA marketing team to ensure the execution of aligned initiatives within the brand guidelines.

Responsabilités:

  • Provide advice on the development of the brand and content marketing strategy for Disney+ Hotstar in Indonesia
  • Support in the development of Disney+ Hotstar brand and content marketing, and synergy through owned media campaigns and initiatives
  • Coordinate and provide advice on the planning, strategy and execution of marketing designs and activities to establish and maintain brand presence in the market
  • Coordinate and provide advice on content strategies and road maps
  • Provide guidance to manage the education and communication of all brand activity and values, including regular brand training for key stakeholders
  • Work collaboratively with the broader Disney+ Hotstar team, Studio & Franchise teams and central brand marketing teams to provide mechanisms to develop, align campaigns and events, while building and maintaining positive relationships across the business
  • Provide guidance and advice on how to develop Go-To-Market Strategy for brand and content campaigns
  • Maintain marketing campaign calendar. Coordinate and provide advice on project timelines from ideation to launch
  • Collaborate with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle
  • In partnership with the broader Disney+ Hotstar marketing team, establish and track key KPIs for synergy and owned media campaigns
  • Research and determine brand areas to be modified
  • Provide guidance and advice on how to develop effective brand positioning in the market
  • Conduct competitive strategic analysis, consumer segmentation, and consumer insights development
  • Provide guidance and advice on how to develop sales tools and collaterals
  • Coordinate with the team to launch and oversee advertising and media planning
  • Coordinate with the team to manage a campaign budget, including planning, tracking and reporting

Qualifications Nécessaires:

  • A Bachelor’s Degree, with 5-8 years of relevant experience in a similar role which demonstrates experience with Film and TV content within digital distribution environments
  • Prior experience in developing and managing brand marketing campaigns across the marketing mix
  • Strong knowledge of subscription services and its competitive landscape
  • Comprehensive experience pitching, converting and managing brand partnerships
  • Good understanding of digital platforms
  • Proven ability to use data and insights to establish, track and optimize media plans against KPIs.
  • Strong experience in developing, recommending and implementing cross-platform media plans
  • Strong understanding of Indonesia media and content landscape
  • Strong understanding of consumer behavior
  • Good organisational skills and ability to prioritise workload to meet competing deadlines
  • Excellent collaborative, teamwork and interpersonal skills
  • Strategic thinking skills
  • Excellent communication and presentation skills
  • Strong analytical and numerical skills
  • Meticulous and commitment to accuracy
  • Enjoys working in a challenging and fast-paced environment
  • Budget management skills, including planning, tracking and reporting
  • Administrative skills
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

Sur Disney Media & Entertainment Distribution:

Composé des unités commerciales internationales de la société et de divers services de streaming direct aux consommateurs, Disney Media & Entertainment Distribution (DMED) aligne la technologie, la distribution des médias et les ventes de publicité en un seul segment commercial pour créer et offrir des expériences de divertissement personnalisées aux consommateurs du monde entier.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à The Walt Disney Company (Southeast Asia) Pte. Limited , qui fait partie du secteur d’activité que nous appelons Disney Media & Entertainment Distribution.

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