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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Disney+, Customer Relationship Manager

Postuler maintenant Postuler ultérieurement Employés 21CF courants et travailleurs indépendants/entrepreneurs posent leur candidature ici Identifiant de l’offre d’emploi 762387BR Emplacement Jakarta, Daerah Khusus Ibukota Jakarta, Indonésie Entreprise Direct-to-Consumer and International Date de publication 14/06/2020

Résumé du poste:

This role is based in Indonesia and responsible for the Indonesia market.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

This role is part of the Retention & Lifecycle team and is responsible for providing assistance and recommendation for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, retention and customer lifetime value for Disney+ Hotstar.

This role will play a critical part in the Lifecycle and Retention marketing team and utilise deep technical understanding to drive customer engagement within the Indonesian market.

Responsabilités:

  • Assist and advise for engagement and retention campaigns in the local market
  • Define engagement strategy to across pre-launch, onboarding and in life customers
  • Define retention strategies to increase Life-Time-Value
  • Assist in ensuring customer journeys across app and website are aligned with the brand proposition
  • Work with the regional team to align on strategies
  • Provide recommendation to set up campaigns both through direct communication channels and in app
  • Guide and strategically plan to deliver localised campaigns
  • Coordinate with creative teams to define creative concepts and brief build of creative assets
  • Track effective management and delivery of campaigns
  • Provide mechanism to evaluate performance and develop recommendations at a customer and campaign level including its performance and effectiveness
  • Coordinate with product owners to define customer journeys and new features to drive engagement and retention
  • Strategically plan for new customer engagement and retention techniques / approaches

Qualifications Nécessaires:

  • A Bachelor’s Degree in the relevant field
  • Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
  • Experienced working across digital channels including apps and website
  • Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
  • Agency briefing and management
  • Experience in campaign recreation and project management of the delivery
  • Strong track record of delivering successful campaigns
  • Experience delivering multiple campaigns across different channels
  • Results-focused with extensive experience in test and learn at a customer and campaign level
  • Good organisational skills and ability to prioritise workload to meet competing deadlines
  • Excellent communication and presentation skills
  • Strong analytical and numerical skills
  • Meticulous and commitment to accuracy
  • Ability to produce CRM copy in both Indonesian and English
#LI-DNI

Sur Direct-to-Consumer and International:

Fondé sur les agences médias internationales et l’éventail de services de streaming de Disney, la division Direct-to-Consumer and International associe harmonieusement technologie de pointe, contenus et plateformes de distribution pour consolider l’empreinte mondiale de Disney et offrir des expériences de divertissement très personnalisées de classe internationale aux consommateurs du monde entier. Cette division est en charge des produits et services s’adressant directement aux consommateurs à l’échelle mondiale, dont le service de sport en streaming ESPN+, programmé en partenariat avec ESPN ; le service bientôt disponible de streaming de la marque Disney s’adressant directement aux consommateurs ; et Hulu dont Disney détient des parts. Partie intégrante de la division Direct-to-Consumer and International, Disney Streaming Services est à l’origine du développement des plateformes de streaming ESPN+ et de marque Disney, et supervise l’ensemble des technologies et des produits numériques destinés aux consommateurs à l’échelle de l’entreprise.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à The Walt Disney Company (Southeast Asia) Pte. Limited , qui fait partie du secteur d’activité que nous appelons Direct-to-Consumer and International.

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