DTC Growth Director

About the Role & Team

The Growth Director will oversee the commercial performance of TWDC’s DTC business in Türkiye with immediate focus on the growth and profitability of Disney+ in the market, including the development of wholesale partnerships (in close collaboration with Platform Distribution).

The role will define and track the overall plan for Türkiye to achieve Disney+ growth targets and will support meeting these targets by partnering closely with and leveraging the dedicated DTC resources in each functional team. The role will act as the key player across all relevant functions, ensuring a One Disney approach, driving cross-functional alignment, and translating the overall company strategy into an integrated local growth plan.The Director will define and continuously improve the local growth strategy by understanding local opportunities and threats, defining plans that are joined up across teams, and updating these plans based on the most recent performance and local insights.

In particular, the DTC Growth Director will be accountable for Subscriber acquisition, engagement and retention, net subscriber growth, revenue and profit targets, as per the Long Range and Annual Operating Plans, while ensuring all initiatives are aligned with broader business priorities and executed through strong collaboration across the organization.

In respect to D+ wholesale partnerships, the DTC Growth Director will report to Platform Distribution on the identification of new opportunities and developing the commercial framework that will ultimately lead to deal making, as well as on the continuous management of the relationship with partners, while ensuring overall TWDC internal alignment with revenue and sales divisions, driving a unified 'One Company' perspective across TWDC’s multi-asset portfolio and synchronizing closely with the sales team to deliver seamless senior client management.

This is a highly strategic role that has direct and substantial impact on the overall success of Disney+ in Türkiye.

This role will require you to be working 4 days a week in our office and 1 day from home. 

You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do

Specifically, this role will:

• Commercial planning

  • Lead on all planning activities, including LRP, AOP, quarterly planning, in-quarter performance by gathering insights and inputs from all the DTC functional leads

  • Lead on performance tracking and take an end to end view from brand metrics to net growth and P&L performance, ensuring key opportunities or performance issues are spotted early

  • Drive cross-functional planning and decision-making across all DTC functions, ensuring commercial priorities, customer initiatives and business objectives remain fully aligned under a One Disney approach.
     

• DTC subscriber acquisition

  • Lead the DTC subscriber acquisition strategy and operations for Disney+ in Türkiye leading the planning and execution of digital performance marketing campaigns across all channels.

  • Deliver subscriber acquisition targets through the most effective channel mix and cost per acquisition (CPA) – optimising across volume and quality of acquired subscribers.

  • Optimise performance through detailed data analysis and implementing an ongoing test and learn programme.

  • Work closely with the regional/global performance marketing teams in London and NYC to optimise performance channels and ensure analytics and campaign tracking are in place, while maintaining full alignment and close collaboration with internal Digital Media, Finance, Marketing, Analytics and all other relevant functional teams to ensure an integrated commercial approach and delivery against overall Disney+ business objectives.
     

• Customer engagement and retention

  • Lead all customer lifecycle engagement strategies and activities, across on-boarding, early life, at risk and win back.

  • Oversee all customer engagement communications across email, push notifications, in-app pop-ups, and user interface tactics.

  • Work closely with the global product team in London and NYC to develop clear roadmap, engagement ‘toolkit’, and test programme to optimise customer engagement metrics.

  • Work closely with the DTC EMEA Engagement team to track performance KPIs for our platform and define the right strategy to improve them.

  • Partner closely with internal Digital Media, Finance, Marketing, Analytics, Product and other functional teams to ensure customer engagement initiatives are fully aligned with broader commercial priorities and delivered through a coordinated One Disney approach.

  • Deliver overall ‘churn’ targets, including save rates and win back metrics.
     

• Partnership Growth (dual reporting to Platform Distribution team)

  • New partnership opportunities: identify potential partners and develop partnership strategy to deliver incremental subs and revenues

  • Execution of partnership deals: in coordination with Platform Distribution, negotiate commercial terms for D+ distribution deals (aligned with guidelines set by regional PD team), execute agreements, including coordinating with legal, marketing and product teams for the onboarding of new partners

  • Act as a strategic partner to the Sales team by maintaining constant alignment during all client and partner engagements. Provide proactive updates before and after every key meeting to ensure consistent communication and unified action across the organization, always synchronizing partnership initiatives with the broader organizational “big picture” goals and overall Disney+ commercial objectives.
     

• Partner relationship management: point of contact for managing communications, addressing concerns and identifying new opportunities for collaboration and maximizing D+ exposure within partner’s base. Set the direction for the full lifecycle for partner-acquired customers, delivering initiatives and creating frameworks that increase sign-ups, drive higher activation, improve content discovery, boost engagement, and extend lifetime value.
   

• Planning and performance: ownership over trading submissions and deadlines, ensuring overall consistency between wholesale and DTC businesses
   

• Cross functional coordination: collaborate with internal teams such as marketing, content, sales, legal, product, finance to ensure that all partnerships are aligned with broader goals
   

• Sales Collaboration: Act as a strategic partner to the Sales team by maintaining constant alignment during all client and partner engagements. Provide proactive updates before and after every key meeting to ensure consistent communication and unified action across the organization, always synchronizing partnership initiatives with the broader organizational “big picture” goals and overall Disney+ commercial objectives.

Team org & Reporting Lines

The role will report to the VP DTC for Italy & Türkiye, and to VP Platform Distribution in respect to Partnerships opportunities/ deals. The role will manage a team of 5 resources across customer acquisition, customer retention, planning and trading, and Partner Growth.

• Disney+ retail subscriber acquisition growth: delivery against ambitious annual and quarterly subscriber sales targets
   

• Disney + customer retention: delivery of continuous improvement to customer engagement and churn reduction and against churn targets
   

• Trading: timely and accurate delivery of reports, insights and identification of opportunities and challenges
   

• Digital Performance Marketing: improvement in efficiency of digital performance marketing
   

• Partnerships: launch and grow D+ Wholesale partnerships

  This is what we have agreed on our Karl and Paolo meeting to allign on meeting before and after regarding overall company approach. This person must allign with key team members of the broader local revenue team.

​Team org & Reporting Lines

The role will report to the VP DTC for Italy & Türkiye, and to VP Platform Distribution in respect to Partnerships opportunities/ deals. The role will manage a team of 5 resources across customer acquisition, customer retention, planning and trading, and Partner Growth.

Success metrics

KPIs for this role will include:

Required Qualifications & Skills

This role requires deep experience in digital commerce and subscription businesses, building strong relationships with other Functional leads in DTC and other LOBs, combined with the ability to build and retain high performing teams.

Specific skills and experience we are looking for include:

Success metrics

KPIs for this role will include:

• Disney+ retail subscriber acquisition growth: delivery against ambitious annual and quarterly subscriber sales targets

• Disney + customer retention: delivery of continuous improvement to customer engagement and churn reduction and against churn targets

• Trading: timely and accurate delivery of reports, insights and identification of opportunities and challenges

• Digital Performance Marketing: improvement in efficiency of digital performance marketing

• Partnerships: launch and grow D+ Wholesale partnerships

Experience and professional qualifications required

This role requires deep experience in digital commerce and subscription businesses, with a proven ability to lead cross-functional initiatives and influence stakeholders across a complex global matrix organisation,  building strong relationships with other Functional leads in DTC and other LOBs, combined with the ability to build and retain high performing teams.

Specific skills and experience we are looking for include:

• Extensive experience in digital commerce, with strong track record in delivering substantial commercial targets and budgets.

• Direct experience of subscriber management and CRM

• Proven leadership experience of building, developing and motivating teams.

• Strategic thinker with strong communication skills.

• Highly analytical mindset and data-driven approach to delivering results.

• Extensive experience in growth & performance marketing, digital advertising, and deep knowledge of digital platforms and technologies

• Deep knowledge of subscription services and the broader media landscape.

• Demonstrated ability to drive end-to-end business outcomes through cross-functional orchestration, collaboration and influencing across multiple teams in a global matrix environment.

• The right collaborative, influencing and relationship building skills to be effective in a large global matrix organisation.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.