Sr. Manager, North America Retail Sales – Value

At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives.  From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world.

Be Part of the Story as the Sr. Manager, North America Retail Sales – Value. The Sr. Manager, North America Retail Sales will be responsible for managing and delivering retail sales across core categories working with both internal and external partners, across the full Disney/Marvel/Lucas brand portfolio. You will be a key stakeholder across the Disney Consumer Products, North America Sales Team, Brand Commercialization, Category, PD and Creative teams. In addition to licensed sales responsibilities, role will also lead the creation and build-up of Long-Term Planning, Annual Operating Plan and Joint Business Planning processes within the key categories and work with partners to complete final presentations.

This role will report to the Director, North America Retail Sales.

This is a Full-Time position.

What You Will Do: 

• Formulate distinct Value retail channel strategies by integrating category and franchise objectives with performance analytics and shopper insights, ensuring that business plans address current market conditions as well as long-term consumer and industry trends.

• Drive annual retailer planning, pitch development, and presentations aligned to Category and Brand strategic objectives and retailer needs

• Set and hit financial targets (by retail channel, sub-category, audience, brand, and market)

• Lead strategic implementation of all key category and brand initiatives inline and develop strategies to secure feature space across licensing partners to achieve optimal assortment and support, driving strong sell-through performance that aligns with retailer strategic objectives.

  • Ensure launch readiness and deliver differentiated campaigns/products aligned to content, seasonal events, cultural relevance and 365 evergreen support.

• Leverage consumer, shopper, and category insights to Identify key strategies by brand and by sub-category that deliver against TWDC strategic initiatives.

  • Proactively identify market-share and white space opportunities for existing brands, categories, and consumer segments, across new IP, content events and evergreen brands.

  • Provide strategic insights on real-time and emerging trends, competitive developments in the channel and supplier base, product design needs to share back with internal shareholders.

  • Execute strategies in coordination with Value merchants and relevant licensing suppliers while maintaining agility.

  • Coordinate and facilitate efficient communication between internal teams and retail partners (Creative, PD, Category, RBC, Marketing) to develop and implement programs that meet sales objectives. Ensure process consistency through documentation, adherence to timelines, and collection of insights.

• Cultivate strong, long-term relationships with retail buying teams and executives. Become a trusted advisor, offering insights and tailored solutions that align with the retailer’s objectives. Represent the brand professionally, building credibility and influence within each account.

• Partner with Retail Marketing team, Brand Commercialization, and National Marketing to develop and implement impactful retail marketing plans that deliver sell-through & ROI objectives for strategic priorities. Collaborate with internal synergy partners to develop cohesive retail programs and unique opportunities.

• Build and leverage strong team-oriented relationships with DCP Category, PD and Creative teams to ensure strategic alignment by brand, category, and initiative to meet financial objectives.

• Responsible for building and leading Disney Long-Term Planning, Annual Operating Plan and Joint Business Planning process for each key Value account– coordinate across partners to build up final documents to present to leadership.

• Fiscal responsibility for assigned categories to include annual budget planning and quarterly revenue forecasting.

• Develop 5-year strategic plan, annually, by category and franchise, and determine key objectives and priorities.

• Analyze & understand retail and consumer trends in the industry, specifically for relevant categories.

• Effectively manage travel and expenses to budget.

Required Qualifications and Skills: 

• 7+ years working in Consumer Product Brand Sales

• Entertainment and Cross-Enterprise Strategic Planning experience strongly preferred.

• Established experience in retail sales, brand, and retail marketing strategies, preferably within mass channel.

• Understanding of interchangeable business models, such as Direct to Retail and licensed

• Experience across multiple categories

• Excellent interpersonal, communication, relationship building skills.

• Demonstrated ability to lead and manage teams to contribute to the success of a large & matrixed organization

• Strong leadership skills, flexible/adaptable, extremely collaborative, and able to influence and persuade at all levels of an organization.

• Innovative, capable of working independently and managing a variety of initiatives/issues simultaneously, within a fast-paced environment.

• Strong analytical skills and understanding of business and financial concepts.

• Skilled computer literacy - Keynote, Excel, PowerPoint, Word, etc.

Required Education: 

• Bachelor's Degree or equivalent experience 

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits. 

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The hiring range for this position in Glendale, CA is $153,200.00-$205,400.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.