Social Media Marketing Strategy Intern, Spring 2025
Postuler maintenant Postuler ultérieurement Job ID 10101311 Emplacement Glendale, Californie, États-Unis Entreprise Disney Experiences Date de publication 30/10/2024Résumé du poste:
About the Role & Program
Disney Consumer Products (DCP) brings the magic of Disney’s beloved stories, franchises, and characters to families and fans worldwide. From toys to apparel, books to games, our global marketing organization has a profound impact on The Walt Disney Company and the global markets in which we operate. With a portfolio of renowned franchises including Disney, Pixar, Marvel, 20th Century Fox, National Geographic, and Star Wars, we are a worldwide industry and category leader delivering innovative products that entertain and inspire!
If selected for this role, you will report to the Social Media Marketing Strategy Manager. This exciting internship is a full-time, six-month commitment in the Glendale, CA area from January 2025 to June 2025.
What You Will Do
Are you someone who loves social media and blending strategy with creativity? Do you have, an open mind, and a passion for learning? As an intern, you will build innovative and conceptual social media ideas to support Disney’s consumer products business. You will participate in ideation sessions with the marketing team to develop plans/calendars. You will have the opportunity to show your creative thinking skills and social media savvy while focusing on our YouTube channels, with the expanded opportunity to contribute to other social platforms including TikTok, Instagram, and Facebook. You will even get the chance to show off your creative skills, through content creation for our socials firsthand!
On any given day you might:
- Assist with marketing strategies and go-to-market plan development to deliver on business goals
- Ideate content concepts for Disney products on YouTube and analyze performance
- Assist in evaluating campaign creative and track approvals/status updates with agencies
- Work with teams to deliver assets, campaign pitch kits, toolkits, and content following brand guidelines and maintaining updates
- Assist in developing materials for creative/strategic presentations and coordinate project management/ad hoc requests from leadership
Required Qualifications & Skills
- Actively engaged on a wide array of social media platforms with knowledge of content formats, functionality, and the latest trends, with a dedicated focus on YouTube
- Marketing skills to develop strategic feedback, business rationale, and marketing communication plans
- Experience in tactical strategy design and project management with strong partner and relationship-building skills
- Proficient in Microsoft Office Suite, Keynote, video editing, developing graphics, and the ability to creatively improve social content formats
Preferred Qualifications
- Familiarity with navigating YouTube Studio and compiling video analytics
- Experience and proficiency with Adobe Photoshop & Illustrator
- Previous work experience with social marketing entertainment brands or experiences, marketing strategy, consumer packaged goods, advertising agency, and/or brand management
- Experience crafting strategic roadmaps and coordinated communication plans
Education
- Be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) before participation in the internship program OR must have graduated from a college/university within 6 months at the time of application posting OR currently participating in a Disney College Program or Disney Internship.
- Currently enrolled senior, or graduated within the past 6 months, majoring in marketing, communications, business, public relations, or a related field
Eligibility Requirements & Program Information
Candidates for this opportunity MUST meet all of the below requirements:
- Be at least 18 years of age
- Possess unrestricted work authorization
- Have not completed one year of continual employment on a Disney internship or program
How to Apply
- IMPORTANT: This application process requires an electronic online portfolio or link to a social platform. The URL link to this portfolio should be on your resume, and any portfolio passwords should be included.
Additional Information
- The approximate dates of this internship are January 2025 - June 2025, in Glendale, CA
- Ability to work full-time hours (approximately 40 hours per week) Monday - Friday, for the duration of the internship with possible evenings and weekends if necessary
- Being able to provide own housing and reliable transportation to/from work is required
- Strong candidates may be invited to complete a phone interview. We highly encourage applicants to print a copy of this role description for reference if they are selected to move forward in the interview process. This information will not be accessible once the posting is closed.
The pay rate for this role in California is $22.00 per hour. Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits. To learn more about our benefits visit: https://jobs.disneycareers.com/benefits.
Sur Disney Experiences:
Disney Experiences donne vie à la magie des histoires et des franchises Disney à travers des parcs à thème, des complexes hôteliers, des bateaux de croisière, des expériences de vacances uniques, des produits et bien plus encore dans le monde entier. Disney excelle dans l’industrie du voyage avec six destinations de villégiature aux États-Unis, en Europe et en Asie, une compagnie de croisières de premier plan, un programme de propriété de vacances très populaire, et une agence primée d’aventures guidées en famille. De plus, les opérations mondiales de produits de consommation de Disney comprennent la plus grande entreprise de licences au monde, les plus grandes marques d’édition pour enfants au monde, l’un des plus grands concédants de licence de jeux au monde sur toutes les plateformes, et les magasins Disney dans le monde entier et sur le Web.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Consumer Prod & Interactive Media , qui fait partie d’une entreprise que nous appelons Disney Experiences.
Disney Consumer Prod & Interactive Media est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.