Manager, DTC Pricing and Yield Management

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within the Disney Entertainment segment, helping to bring The Walt Disney Company’s (TWDC) best-in-class storytelling to fans and families everywhere.

What You Will Do

Reporting to the Director, DTC Pricing and Yield Management, The Manager, DTC Pricing and Yield Management will support the DTC Business Team by providing daily analytical and business modeling support to drive and optimize our global pricing and yield management strategy. This hands-on role requires significant experience in pricing, value for money analysis, supply and demand analytics, consulting, and execution, as well as a strong understanding of the streaming business model and its positioning within the larger entertainment landscape.

Responsibilities

• Collaborate with cross-functional teams spanning Data, Finance, Operations, Insights and Strategy.

  • Partner with Data to develop a robust pricing model based on a range of inputs, including actuals, on a global basis.

  • Work closely with Finance to enable rapid and scalable scenario analysis of subscriber, revenue and operating income impacts of adjusting prices of subscription products.

  • Provide strategic support to Operations in developing go-to-market and communications strategies for pricing and other promotional activities (e.g. win back offers, bundling).

  • Collaborate with Insights and Strategy to translate customer survey data into customer reaction scenarios in the context of pricing options.

• Drive consensus on optimal pricing for all subscription products.

  • Leverage a data-driven approach to generate buy-in from cross-functional partners and regional stakeholders on the most optimal pricing for Disney globally.

  • Enhance the DTC organization's capacity to utilize willingness to pay and value-for-money indicators to support pricing decisions.

  • Nurture a continuous learning pricing function that consistently monitors consumer sentiment and spending behavior on Disney+ and other entertainment services.

  • Highlight potential benefits or shortfalls of other monetization opportunities with an emphasis on impacts to specific customer segments.

Required Qualifications & Skills

• 5+ years of dynamic work experience with specific expertise in dynamic pricing and yield management for a direct-to-consumer business.

• Exposure to people and organizations rooted in data, data engineering, and analytics.

• Demonstrated business acumen with strong planning and analytical skills, informed by a global perspective.

• Proficient in exploratory data analysis, advanced reporting, data modeling, and visualizations to drive decision-making and provide actionable recommendations based on facts.

• Advanced Excel proficiency and experience in financial modeling.

• Excellent written and oral communication skills across all levels and audiences.

• Strong interpersonal skills with a proven ability to build relationships, influence decisions, and achieve results through partnerships at all levels.

• Expertly manage internal and external business requests while adapting to shifting priorities.

• Proven emotional intelligence with a strong ability to perceive needs, adapt quickly, and navigate ambiguity.

• Results-oriented and focused on supporting complex, deadline-driven operations; skilled at identifying goals and resolving issues at any project stage.

• Strong initiative to complete tasks quickly and accurately, coupled with excellent planning and organizational skills to drive projects to completion.

• Effective in high-pressure executive environments, with the discernment to act independently when necessary.

• The highest integrity, consistently maintaining confidentiality.

Preferred Qualifications

• Experience in direct-to-consumer subscription business, technology, marketing, or related disciplines within media or entertainment

• Experience in modeling subscription businesses is a strong plus.

Required Education

• Bachelor's Degree required.

Preferred Education

• Master’s Degree preferred.

Additional Information

• Local to LA or NYC with ability to work in the office up to 4 days a week.

The hiring range for this position in Glendale, CA is $124,900.00 to $167,500.00 per year and in NYC, NY is $130,900.00 to $175,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.