Marketing Manager
Postuler maintenant Postuler ultérieurement Job ID 10039579 Emplacement Chiba, Japon Entreprise Disney Parks, Experiences and Products Date de publication 18/05/2023Résumé du poste:
Overview
- Walt Disney Attractions Japan (WDAJ) focuses on bolstering Disney’s premium brand through active engagement with Oriental Land Company (OLC) in the licensing relationship for Tokyo Disney Resort.
- The Brand Integration and Marketing Communications division of WDAJ is responsible for strategically identifying methods, processes, and procedures to manage and protect the Disney brand into the future. This includes ensuring brand integrity through marketing communications (inclusive of topics such as publicity, promotions, owned/paid media, event execution, marketing alliances, etc.) through active engagement with OLC and Disney company-wide partners across the world.
- The Marketing Manager will focus on public affairs, publicity, promotions, events execution, and executive communication. This represents a well-rounded experience across communications and related disciplines, and an exciting opportunity to use functional and influential expertise while deepening capabilities.
Primary Responsibilities:
- Ensure consistency with Disney brand guidelines, and advise OLC on how best to represent the Disney brand by working closely across OLC and Disney teams in Japan and the US
- Review and approve ongoing marketing communication executions, with an emphasis on effective partnership with OLC to optimize across a variety of considerations. Examples of activities include press releases and other public releases, media programs, seasonal and special events, executive briefing documents and presentations, etc.
- Drive progress on key in-flight projects (facilitating meetings, tracking status, articulating key issues, prioritizing action items, following through to keep work moving, reviewing content with partners for approval, etc.)
- Manage review and approvals by other Disney entities where relevant (e.g., other WDAJ lines of business, Imagineering, Corporate Brand Management, Disney Animation Studios, etc.)
- Facilitate sharing of Disney Parks global experience and best practices with OLC
- Be an exemplary representative of WDAJ Brand Integration & Marketing Communications when interfacing with both internal and external entities
Requirements
- 5-10 years of experience in related functions (e.g., marketing, public relations, public affairs, media relations, etc.), with emphasis on communications-related functions
- Fluency in English with strong verbal communication skills
- Excellent English writing skills
- Strong problem-solving and critical thinking skills with the ability to work autonomously with minimal guidance/supervision
- Ability to establish relationships and strong partnerships, adapt to change, and work well on a team
- Ability to multi-task and to prioritize in a fast-paced, deadline-oriented environment
- Intellectual curiosity and capacity to quickly develop expertise on new topics
- High proficiency with Microsoft Office suite, especially with building PowerPoint presentations
- Positive, can-do attitude
- Some schedule flexibility to allow occasional early morning calls with the US
Preferred Requirements
- Fluency in Japanese
- Strong Japanese writing skills
- Previous experience working for or with The Walt Disney Company, especially the Disney Parks, Experiences, and Products division
- Strong familiarity with the Disney brand
- Experience working for or with a major brand (Japanese companies and multi-national companies preferred)
- Previous leadership-related experience
Sur Disney Parks, Experiences and Products:
La division Disney Parks, Experiences and Products englobe notamment les sites emblématiques de voyage et de loisirs de Disney (dont six complexes touristiques aux États-Unis, en Europe et en Asie), une croisière parmi les mieux cotées, un programme recherché de vacances en temps partagé et une agence récompensée de sorties guidées en famille. Les activités mondiales de Disney liées aux produits de consommation se rapportent notamment : aux opérations mondiales de licence de marque parmi les plus importantes sur les jouets, les vêtements, les produits pour la maison, les jeux vidéos et les applications ; aux productions du plus important éditeur jeunesse au monde ; aux Disney Store du monde entier ; et à la plateforme de vente en ligne shopDisney.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias avec les segments suivants : Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Walt Disney Attractions Japan, Ltd. , qui fait partie d’une entreprise que nous appelons Disney Parks, Experiences and Products.