Marketing Strategy Manager
Postuler maintenant Postuler ultérieurement Job ID 10121745 Emplacement Celebration, Floride, États-Unis Entreprise Walt Disney World Resort Date de publication 03/06/2025Résumé du poste:
About the Role & Team
We transform students’ lives through memorable and impactful group experiences. Disney Imagination Campus offers performing arts and educational opportunities for student groups, which include interactive workshops, performance opportunities, special events, and specially priced Disney Student Tickets. These programs, featuring uniquely Disney curriculum, take place in the theme parks at Walt Disney World® Resort in Florida and Disneyland® Resort in California. Our workshops inspire future leaders through experiential learning, enabling students to perform, learn, and celebrate with Disney Imagination Campus!
As a full-time Marketing Strategy Manager within the Gatherings line of business at Disney Imagination Campus, your role will involve developing marketing initiatives to drive demand, support sales, and enhance client and guest engagement, ensuring our efforts are data-driven and effective. This role will leverage consumer insights, data, and sales performance information, to create actionable strategies to help achieve marketing and business objectives.
To help achieve business goals, you will collaborate with sales partners and various other disciplines, including Customer Engagement, Consumer Insights, Legal, Operations, Digital and others within Disney Experiences. Key responsibilities include developing sales tool strategies, creating plans to drive demand through third-party collaboration, and executing new strategic projects. Additional duties may be assigned to create synergy across Disney Gatherings brands. This role reports to the Manager, Marketing Strategy.
You Will:
Sales Support & Project Management
Think strategically to drive ideas into action and creatively solve marketing challenges using strategy and analytics to evaluate and improve key performance metrics.
Develop, manage, and innovate sales tools such as e-proposals, microsites, and client productions.
Develop tactics and programs to drive incremental leads maximizing conversion.
Organize multiple projects with strong multi-tasking, documentation, and collaboration skills.
Marketing & Brand Strategy
Implement Marketing Road Maps and Integrated Communication Plans.
Map Consumer Journey to optimize opportunities and drive demand.
Contribute to strategic partnerships to enhance relationships, content opportunities, and industry positioning.
Serve as a brand liaison, reviewing marketing materials, supporting productions, and addressing individual client needs.
You Have:
7+ years of experience in marketing strategy, communication, sales, or account management.
Experience working with multiple marketing platforms tactics including websites, social media, print, digital media, CRM, and/or print collateral.
Project management and communications experience.
Strong analytical skills and the ability to communicate effectively.
Preferred Qualifications
10+ years of experience in marketing strategy, communications, business, or related fields.
Experience in strategic planning and project management with a solid grasp of marketing strategy and the creative development process.
Demonstrates strong analytical skills and the ability to communicate insights effectively.
Possess a strong understanding of the development process and management of marketing tactics across websites, print, digital media, and CRM.
Knowledgeable in video and photo production.
Excellent partnership, written, and verbal communication skills.
Education
Bachelor’s in marketing, Communications, Public Relations, related field, or industry equivalent experience.
Preferred Education
Master’s degree in marketing, Communications, Public Relations, MBA, related field, or industry equivalent experience.
Additional Information
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
#DXMarketing
The Walt Disney Company is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney's global consumer products operations include the world's leading licensing business across multiple product categories; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
This position is with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.
Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
Sur Walt Disney World Resort:
Depuis son ouverture en 1971, le Walt Disney World Resort a créé des souvenirs inoubliables pour de nombreux enfants et leurs familles. Aujourd’hui, des centaines de millions d’invités du monde entier se rendent dans cet endroit magique pour profiter de vacances Disney. En associant créativité, innovation et technologie, le centre de vacances plonge les invités dans les contes classiques de Disney et dans de nouveaux genres de divertissement en famille. S’appuyant sur une tradition riche de contes, les cast members de Walt Disney World Resort donnent vie à la magie de Disney en accordant une attention particulière aux détails et en offrant aux invités un service supérieur.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Destinations, LLC , qui fait partie d’une entreprise que nous appelons Walt Disney World Resort.
Disney Destinations, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.