Vice President, International Content Marketing (Disney+ and Hulu)
Postuler maintenant Postuler ultérieurement Job ID 10140980 Emplacement Burbank, Californie, États-Unis Entreprise Disney Entertainment Television Date de publication 06/02/2026Résumé du poste:
The Vice President, International Content Marketing, will lead the development of global marketing strategies and campaigns for Disney+ and Hulu original programming that is developed and produced outside the United States. They will work closely with regional marketing leaders who are responsible for executing title campaigns in local territories globally and they will lead a team who drives the campaigns in the domestic US market. This role bridges the worlds of creative development, platform strategy, cultural and market insights, and marketing levers to ensure our content connects with audiences globally. This leader will design and deliver global-first campaigns that are flexible enough to travel, while working hand-in-hand with local markets to make them culturally resonant and impactful. They will need to bring international experience, gravitas, and confidence to push the company toward new global standards of excellence. This role will be based in the US, but will require international travel.
Key Responsibilities
Global Campaign Strategy & Development
Drives overarching marketing strategy and planning, ensuring cohesive messaging and tactics, creative materials, media and campaign planning across the international originals slate.
Lead the creation and execution of international content marketing strategies for original shows, ensuring campaigns are bespoke, flexible, and scalable across markets.
Partner with local teams in EMEA, Canada, LATAM, and APAC to adapt global campaigns for cultural relevance and to address local audiences.
Guide positioning and creative strategies that enable titles without established IP build momentum and drive word-of-mouth.
Drive creative selection and development to promote International series for internal presentations
Cross-Functional Influence & Alignment
Act as a leader across multiple teams in a complex, matrixed organization—building alignment between global marketing, local market leaders, the international content team, and platform teams.
Ensure the approach to this slate is aligned with the broader Disney+ and Hulu brand strategy, brand consistently and tone of voice.
Partner with Content Development, Data & Insights, Programming, and Scheduling teams to evaluate business opportunities, analyze audience behavior, and determine campaign approaches that drive awareness, acquisition, and engagement, and influence Scheduling to optimize go-to-market approach and impact.
Serve as a key stakeholder in international title prioritization to ensure alignment with company priorities and audience growth strategies.
Influence budget and resource planning for international content marketing across markets in close collaboration with local markets and regional leaders.
Performance & KPIs
Work closely with international content leaders to design and track international KPIs that reflect regional realities and business goals, ensuring they are differentiated from domestic measures where appropriate.
Partner with insights teams to evaluate campaign performance, optimize strategies in real time, and evolve approaches for long-term success.
Accountable for increasing viewership and engagement across the slate while ensuring alignment of resources and priorities across internal and external teams, stakeholders and partners.
Experience
10+ years of senior marketing experience with at least 5+ years in international content, entertainment, media, or streaming
Experience marketing non-English or multicultural content
Strong strategic capabilities utilizing consumer insights, data-informed decision making, understanding performance metrics, ROI, forecasts and measurement
Excellent creative judgment: storytelling, messaging, visuals, tailoring content to different markets
Exceptional communication abilities; able to influence senior leaders, coordinate with cross-functional partners, and proven record of leading and collaborating with globally distributed teams
Comfort with fast-paced, dynamic, changing environments
Sensitivity to cultural differences in content tastes, messaging, creative styles, regulatory environments
The hiring range for this position in Burbank, CA is $214,600 to $287,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu Enterprises, LLC , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
Hulu Enterprises, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.