Sr Publicity Manager

Reporting to the Director, Marketing + Publishing, the Senior Publicity Manager is an individual contributor responsible for comprehensive publicity strategy focusing on innovation in storytelling, raising the profile of ILM Immersive as the expert in immersive new media, awards submissions, spokesperson development, executive thought leadership support, and social media channels.

What You’ll Do

• Identify and conduct proactive press pitches and outreach, cultivating strategic and diverse relationships with key journalists and outlets.

• Collaborate daily with the Manager, Marketing to drive cross-functional efforts, supporting creation of project campaigns by providing input and finding publicity opportunities. 

• Develop key relationships with Lucasfilm, ILM, and Disney PR teams, enhancing strategy and fan touchpoints within the greater studios.

• Run all briefing efforts for spokespeople for interviews, media days, and more. Coach all levels of spokesperson in varying disciplines and levels of highly technical expertise. 

• Oversee and execute media days and other IRL press efforts end to end for both project campaigns and studio needs, including staffing interviews, pushing releases, and pulling breaks. 

• Partner with internal senior production/development teams to ensure campaign messaging and PR contributions stay on track with the project creative and schedule. 

• Drive executive speaking opportunities by managing high-profile panel efforts by developing spokespeople: crafting messaging outlines, researching and vetting moderators, coaching panelists, and managing the day of needs.

• Liaise directly with external talent for campaign opportunities with tact and professionalism. 

• Act as a key contributor to studio thought leadership strategy, highlighting publicity concerns, solutions, and opportunities.

• Strategize and drive all owned channel editorial opportunities within Lucasfilm, Marvel and Disney, like StarWars.com, and more. 

• Create press releases, boilerplates, and other press materials to maximize press moments for multiple TWDC brands; manage press lists and cultivate key press relationships to further said cause. 

• Drive content creation and strategy for ILM Immersive social channels, and conduct outreach within TWDC for added, coordinated social support across company channels for amplification; collaborate with Associate Marketing Manager for posting on ILM Immersive channels. 

• Own internal comms for ILM Immersive, drafting company-wide emails from executives and studio-centric messaging as appropriate throughout the year.

• Build out successful awards strategy and manage entire submissions processes, including crafting compelling case studies and materials. 

• Support all presentations and talks for studio talent, working through deck approvals, rehearsals, and other prep to ensure success.

• Offer analysis on all press efforts for studio leadership and campaign coverage.
   

What We’re Looking For

• 8+ years entertainment-focused experience, with proven success creating and managing publicity campaigns, is mandatory. Major IP experience is a plus. 

• Ability to develop senior executive level internal talent. 

• Exemplary presentation, written and verbal communication skills.

• Nimble, solutions-oriented, collaborative, and creative mindset is desired, in a fast-paced and constantly evolving environment. 

• Must be able to handle sensitive information and VIPs with discretion and tact.

• Ability to cultivate strong relationships with journalists to build long lasting opportunities is a must have. 

• Familiarity or experience with immersive platforms and technology (VR, MR/AR, LBE, etc.) is very desirable, including technical aptitude for existing and future technology platforms. 

• Attention to detail plus a creative, strategic and responsible nature desirable.

• Proven success with tracking a high volume of competing and shifting priorities, sometimes on a daily basis.

• Proficiency with G Suite, Keynote, and other common software is required.

This role is considered Hybrid, which means the employee will work onsite in our Burbank or San Francisco office and occasionally from home.

The hiring range for this position in Burbank is $110,000 - $137,000 per year. The hiring range for San Francisco is $120,000 - $150,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.