Sr. Analyst, Performance Marketing
Postuler maintenant Postuler ultérieurement Job ID 10100820 Emplacement Burbank, Californie, États-Unis Entreprise The Walt Disney Studios Date de publication 25/09/2024Résumé du poste:
Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team uses developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios!
This role falls within the Performance Marketing Strategy & Operations team and will work directly with performance marketing activation partners to drive value for The Walt Disney Studios.
Job Responsibilities:
- Build and implement performance marketing strategy for a select number of theatrical and streaming titles including operations, optimizations, audiences, pacing, and bids across Disney Entertainment Studio Content Marketing campaigns
- Build and implement holistic, omni-platform audience data strategy - inclusive of first-party, second-party, and third-party data
- Build and implement auction bid, pacing, and optimization strategies to improve media performance
- Monitor and track performance marketing budgets for testing, analytics, measurement and contingency
- Monitor testing setup within ad platforms to ensure success of test campaigns
- Supervise taxonomies and inputs in ad buying platforms to ensure clean data ingestion and processing
- Interpret, analyze and share analyses and takeaways from titles, data testing and performance marketing campaigns in partnership with Marketing Science and Media Agency Analytics teams
- Work cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve and achieve success across all marketing efforts
- Participate in day-to-day communication with the media agency performance marketing activation teams in order to ensure accurate implementation of performance marketing campaign
- Support internal teams when necessary, with ad hoc projects
- Maintain knowledge of media technology, buying platforms and analytics tools with pod members and other relevant business partners
- Maintain knowledge of performance marketing business processes with pod members and other relevant business collaborators
Required/Basic Qualifications:
- Bachelor’s Degree
- 5+ years’ experience in Advertising Media (primarily Digital Media), Media Analytics or Social/Programmatic Auction Buying
- Experience with ad platforms including DMPs, Google Ads, Facebook/Instagram, Twitter, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Verizon Media Group)
- Knowledge of digital ad serving, tracking and implementation
- Proven analytical skills to include significant proficiency in Excel
- Confirmed written and verbal communication skills
- Strong attention to detail
- Understanding of ad technology ecosystem
- Proven track record to work across multiple projects effectively that meet deadlines within a fast-paced environment
Preferred Qualifications:
- Experience working with cross functional teams
The hiring range for this position in Burbank, CA is $102,500 to $137,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur The Walt Disney Studios:
Depuis plus de 95 ans, The Walt Disney Studios représentent la base sur laquelle The Walt Disney Company s’est construite. Aujourd’hui, il propose des films, des histoires en épisodes, de la musique et des mises en scène de qualité aux consommateurs du monde entier. The Walt Disney Studios regroupe un ensemble de studios de cinéma respectés, notamment Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios et Searchlight Pictures. Il abrite également Disney Theatrical Productions, le producteur de spectacles de renommée mondiale.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Entertainment Operations LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Studios.
Disney Entertainment Operations LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.