Senior Publicist (Local 600)

Overview: 

*This is an IATSE Local 600 Publicist Guild position covered by a collective bargaining agreement.

This position oversees all aspects of global publicity campaigns for film and streaming content, with a focus on the post-theatrical window. Responsibilities include developing and implementing global press campaigns and collaborating cross-functionally with teams such as marketing strategy, digital, creative, product, and media. The role requires strong leadership, organizational skills, and the ability to execute high-impact, consumer-facing publicity campaigns.

Responsibilities:

Campaign Development & Execution

• Strategize and implement consumer-facing publicity campaigns for post-theatrical releases.
• Execute integrated campaigns in collaboration with marketing, digital, creative, and media teams across all relevant windows.
• Oversee team and agencies in executing campaign strategies, events, press days, content delivery, tours, and experiential activations.
• Serve as the main point of contact for international campaign communication, including milestones, materials, and strategy.
  • Communicate strategy, guidelines, and materials to international markets.

Content & Asset Management

• Administer content strategy, media assets, and approval workflows.
• Oversee content with agencies, ensuring stakeholder approvals and timely distribution of assets.
• Build and manage synergy partnerships for campaigns (e.g., Parks, Broadcast, Consumer Products, and Creative Content).

Talent Relations

• Develop strong working relationships with talent, their representatives, and studio partners.
• Serve as a senior contact for talent reps, overseeing talent activity related to campaigns.

Team & Agency Management

• Oversee agency activity to ensure campaign goals, deliverables, and timelines are met.
• Mentor and guide publicity staff on projects to support their professional development.

Strategic Planning & Communication

• Develop and present strategic publicity plans aligned with broader marketing objectives and corporate goals.
• Work closely with the publicity team to review and finalize materials such as press releases, talking points, itineraries, and campaign recaps.
• Proactively identify and advocate for new publicity opportunities in collaboration with the Director.
• Communicate campaign status, updates, and escalations to the Director in a timely manner.

Project Management

• Administer multiple Home Entertainment releases and projects simultaneously, ensuring priorities are clear and deadlines are met.
• Oversee publicity timelines, wrap-up coverage reports, and project-related presentations.
• Submit campaign performance reports and media coverage updates to key stakeholders.

Additional Responsibilities

• Support campaigns with strong organization, follow-through, and timely communication with executives and partners.
• Respond promptly to emails and requests.
• Exhibit strong presentation skills, both written and oral.
• Perform special projects as assigned.

Minimum Qualifications:

• 5+ years of experience in publicity, preferably with a studio, network, streaming service or technology company
• Excellent writing, verbal, and interpersonal communication skills with maturity and confidence in working with colleagues at all levels
• Experience pitching press, generate offers and facilitate requests
• Has ability to mentor and teach junior team members
• Possesses strong presentation skills, both oral and written
• Well-organized, with strong relationship building, excellent collaborator and time management skills
• Ability to balance numerous projects simultaneously, prioritize deadlines and be effective in a fast-paced environment
• Strong problem-solving skills and attention to detail.

Preferred Qualifications:

• Has solid entertainment press relationships with theatrical and at-home viewing experience a plus