Director, Live TV Marketing (HULU)
Postuler maintenant Postuler ultérieurement Job ID 10139303 Emplacement Burbank, Californie, États-Unis Entreprise Disney Entertainment Television Date de publication 09/01/2026Résumé du poste:
Hulu is the leading premium streaming service offering live and on-demand TV and movies, with and without commercials, both in and outside the home. We captivate and connect viewers with the stories they love, and we’re looking for people who are passionate about redefining TV through innovation, unconventional thinking, and embracing fun. Join us and see what Hulugan life is all about.
SUMMARY
Reporting into the Hulu Brand & Live Marketing Director, you’ll be responsible for building and overseeing the holistic marketing strategy of the Hulu + Live TV offering and leading key marketing campaigns that achieve brand, engagement, and acquisition goals. You’ll manage relationships with prominent Live TV content partners to identify opportunities that support some of the biggest live sports and events. You’ll also work side by side with the brand and content marketing teams at Hulu and across Disney on specific initiatives that ensure the Hulu brand and consumer offering is best positioned and differentiated. This role requires excellent leadership, strategic thinking, agility and communication skills, in addition to a creative and collaborative mindset.
WHAT YOU’LL DO
- Oversee the Hulu + Live TV holistic marketing strategy and build a roadmap that delivers on key sports, news, and entertainment opportunities that ladder up to Direct To Consumer’s overall business objectives, goals, and priorities.
- Develop strategic marketing briefs and lead tentpole 360 campaigns and content tune-in campaigns focused on Hulu + Live TV.
- Manage budget planning, allocation and tracking and build relationships with finance and business strategy.
- Partner with consumer insights and data teams to identify white space opportunities, analyze market trends and drive decision making.
- Collaborate with Content & Network Partnership teams to understand contractual obligations and network relationships. Build a process for contract briefings and subsequent marketing planning kick-offs for network and livepass agreements.
- Support key network partner relationships and campaigns, driving acquisition and engagement goals that move the business forward.
- Own reporting and recommendations for optimizations to achieve goals and streamline the GTM process.
- Work cross-functionally to achieve success, including collaborating with Live TV Content Partnerships, Product, Creative, Media, Social, CRM, Editorial, PR and more.
- Partner closely with ESPN and D+ teams for strategic initiatives across the direct-to-consumer business.
WHAT TO BRING
- 10+ years of relevant experience in brand/live/sports/entertainment campaign management/strategy with a leading consumer-facing brand or brand agency
- Agility to pivot and problem solve within an evolving Live TV/entertainment landscape
- Proven track record in building long-term and short-term strategic marketing plans and 360 campaigns for live events (sports, news, entertainment)
- Proactive and curious self-starter with the ability to be both strategic and creative, and execute on their vision while always keeping the business objectives in mind
- Excellent presentation and communication skills, with the ability to distill complex data and insights in a digestible format
- Collaborates exceptionally well with cross functional internal teams and external partners.
- Possesses outstanding organizational and time management skills.
- Passion for entertainment, sports and innovation in the media space.
- Experience working for multicultural audiences and knowing their insights is a plus.
EDUCATION
- Bachelor’s degree in a relevant field or equivalent experience
The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur Disney Entertainment Television:
Disney Entertainment Television est une collection de marques de contenu renommées de The Walt Disney Company qui créent des programmes originaux de divertissement et d’actualités pour les plateformes de streaming Disney+, Hulu et Star de la société, ainsi que ses réseaux de diffusion et de câble. Son vaste portefeuille inclut ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content et Onyx Collective, en plus des Disney Television Studios, qui comprennent 20th Television, 20th Television Animation, ABC Signature et Walt Disney Television Alternative. Délivrant plus de 4 500 heures de programmation par an réparties sur plus de 300 programmes de tous genres, les marques créatives de Disney Entertainment Television sont à l’avant-garde de la narration révolutionnaire, tout en captivant le public et en suscitant des éloges. En 2023, la programmation d’excellence de Disney Entertainment Television a remporté 163 nominations aux Emmy® dans les catégories en journée, en prime time, actualités et documentaires, ainsi que dans les catégories enfants et famille.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Hulu, LLC , qui fait partie d’une entreprise que nous appelons Disney Entertainment Television.
Hulu, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.