Director, Enterprise YouTube Strategy & Governance
Postuler maintenant Postuler ultérieurement Job ID 10158260 Emplacement Burbank, Californie, États-Unis Entreprise The Walt Disney Company (Corporate) Date de publication 17/08/2026Résumé du poste:
The Director, Enterprise YouTube Strategy & Governance will serve as the central strategy lead for The Walt Disney Company’s YouTube presence. This role oversees the intersection of brand strategy, digital operations, and enterprise governance. The Director collaborates across segments, markets and the digital teams that drive creative content strategy for Disney’s YouTube channels, ensuring enterprise priorities are reflected in on-channel execution.
Responsibilities:
Enterprise Strategy & Channel Optimization
- Define the cross-company YouTube channel optimization, including global vs. regional channel approach, channel rationalization, and footprint optimization across Disney’s portfolio
- Set enterprise-wide content priorities—determining which franchises and brands to invest in based on audience research, brand strategy, and business objectives
- Establish channel architecture to maximize reach, engagement, and brand consistency
- Define windowing strategy, balancing audience development with monetization objectives
Governance & Compliance
- Oversee governance of The Walt Disney Company’s YouTube CMS ecosystem and all underlying channels across business segments
- Manage content classification and categorization (MFK vs. GA), ensuring all channels are properly configured and integrated into their respective environments
- Establish and enforce standards for user permissions, advertising policy, channel management, and content compliance
- Work closely with Legal teams to ensure ongoing regulatory and platform-policy compliance across the enterprise
Policy Development & Oversight
- Define and maintain enterprise-wide policies spanning channel management, monetization, content classification, and compliance
- Track adherence to policies across business segments and international markets; identify gaps and drive continuous improvement
- Serve as the internal authority on YouTube platform policies and their application across Disney’s operations
Performance Measurement & Competitive Intelligence
- In collaboration with the business segments, define success criteria, KPIs, and enterprise-wide pillars for YouTube content performance
- Track and analyze performance at brand, franchise, and audience levels; translate data into actionable insights and recommendations
- Monitor the competitive landscape, platform algorithm evolution, and industry trends to keep Disney’s strategy ahead of the curve
Cross-functional Collaboration & Platform Partnership
- Drive alignment across lines of business through clear prioritization frameworks and ongoing governance structures
- Track and report initiative progress to senior leadership
- Partner closely with digital creative teams responsible for content strategy and channel execution to ensure alignment between enterprise priorities and on-channel delivery
- Scale best practices for content uploads, metadata management, and compliance across the organization
- Coordinate with international markets to balance global strategy with regional content needs and audience priorities
- Partner with the digital teams and directly with YouTube on platform roadmap, algorithm shifts, performance trends, and competitive benchmarks
Basic Qualifications:
- 10+ years of relevant professional experience
- Deep expertise in digital platform strategy
- Strong command of YouTube’s ecosystem—including its algorithm, monetization mechanics, content policies, and governance requirements
- Equally comfortable defining high-level enterprise strategy and driving operational rigor
- Demonstrated track record of leading cross-functional initiatives in large, complex organizations
- A strong background in brand strategy
- Deep knowledge of performance analytics and ability to create meaningful KPIs
- Highly developed relationship management skills are essential
- Experience in media, entertainment, or consumer brands is preferred.
Education:
- Bachelor’s degree in marketing, business, analytics or related field or equivalent experience
The hiring range for this position in Burbank, CA is $185,484 to $248,820 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur The Walt Disney Company (Corporate):
Chez Disney Corporate, vous verrez comment les secteurs d’activités qui animent les marques puissantes de la société se rassemblent pour former la société de divertissement la plus novatrice, développée et admirée au monde. En tant que membre d’une équipe d’entreprise, vous travaillerez avec les leaders de classe mondiale qui mettent au point les stratégies qui permettent à The Walt Disney Company de rester à la pointe du divertissement. Collaborez avec d’autres penseurs novateurs pour permettre aux meilleurs conteurs de créer des souvenirs pour des millions de familles du monde entier.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à TWDC Enterprises 18 Corp. , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (Corporate).
TWDC Enterprises 18 Corp. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.