Director, Digital Marketing
Postuler maintenant Postuler ultérieurement Job ID 10136251 Emplacement Burbank, Californie, États-Unis Entreprise The Walt Disney Studios Date de publication 20/11/2025Résumé du poste:
Director, Digital Marketing
A dedicated, dynamic and seasoned director of digital marketing is needed for the Disney Entertainment marketing team to oversee all aspects of the Marvel Brand, the Marvel theatrical film and Disney+ film and series global campaigns, and additional brand and title work. This is a fast-paced, multi-faceted position that requires creativity, improvisation, organization and communication at a very high level. This position requires some non-traditional working hours (early morning/evening/weekends), light travel and on field level work at events, including premieres, conventions, screenings, set visits, junkets and content days.
Responsibilities:
Work with the SVP to develop and implement a strategic strategy for the Marvel brand on all digital platforms, including company owned social communities.
Develop strong working relationships with key stakeholders within cross lines of business that collaborate with the Marvel brand
Ensure allocation targets are being met across all necessary internal partners
Consistent, deep understanding of performance data across suite of Marvel social and digital accounts to optimize performance.
Host constructive creative discussions with xLOBs to improve social performance.
Collaborate with other title teams under SVP to implement brand strategy for additional Marvel theatrical or streaming titles
Implement new and evolving xLOB partnerships into the Marvel brand as dictated by internal partners
Work with the SVP to establish and implement a comprehensive and inclusive digital campaign strategy on a film/series by film/series basis
Work with agencies and internal departments to research, ideate, design and build world-class 360 interactive campaigns in support of theatrical and streaming releases
Develop, implement, execute and present campaign plans to internal and external stakeholders including studio leads, filmmakers and talent teams
Manage the project lifecycle for multiple concurrent projects, defining and tailoring the processes based on the team and project needs.
Collaborate with internal media team, external media agencies, creative vendors and/or third-party editorial and digital platform partners on integrated programs including social gaming, portal experiences, product launches and break-through programs on innovative platforms from development through production.
Establish key performance metrics on title content and campaign beats and provide regular progress reports, sentiment evaluation and track budgets
Identify and coordinate cross-departmental dependencies to ensure projects move smoothly and obstacles are identified and appraised proactively
Identify key trends, tools, technologies and ongoing market intelligence in the social/interactive/mobile space
Coordinate site launches and/or traffic-driving events with internal/external partners
Oversee relationship and campaign development with internal global markets and stake holders
Develop with SVP campaign filmmaker decks and present to internal key stakeholders
Manage team managers and sr. manager(s)
Basic Qualifications:
10+ years’ relevant experience
Significant experience with the Marvel brand.
Outstanding communication skills, written and oral.
Candidate must demonstrate exceptional working knowledge & emerging media and new technology platforms.
Demonstrated ability to work with others, both in a supervisory role and as a collaborative team player.
Excellent presentation organizational, critical thinking, and problem-solving skills.
A passionate expertise in Social, Mobile and Digital marketing
Creative sensibility a must
Required Education:
Bachelor’s Degree
The hiring range for this position in Burbank, CA is $153,200 to $205,400 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur The Walt Disney Studios:
Depuis plus de 95 ans, The Walt Disney Studios représentent la base sur laquelle The Walt Disney Company s’est construite. Aujourd’hui, il propose des films, des histoires en épisodes, de la musique et des mises en scène de qualité aux consommateurs du monde entier. The Walt Disney Studios regroupe un ensemble de studios de cinéma respectés, notamment Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios et Searchlight Pictures. Il abrite également Disney Theatrical Productions, le producteur de spectacles de renommée mondiale.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Entertainment Operations LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Studios.
Disney Entertainment Operations LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.