Dir, Strategic Insights & Integration
Postuler maintenant Postuler ultérieurement Job ID 10085154 Emplacement Burbank, Californie, États-Unis Entreprise The Walt Disney Company (Corporate) Date de publication 12/04/2024Résumé du poste:
Director, Strategic Insights
Job Summary
The Director of Strategic Insights reports into the Vice President of Corporate Insights. A highly visible team sharing insights with the highest levels of the company. This team sits within the broader Consumer Insights/Research Center of Excellence for Studio, Disney+ and Corporate and works closely with Corporate Brand Strategy and Marketing functions.
The Strategic Insights team focusses on insights/analytics based on consumer behaviours/spending to identify and track growth opportunities that span multiple segments of the company, domestically and internationally. They work in a consultative manner to deliver complex ad hoc research and synthesize a wide array of data and insights to support decision making on strategic opportunities/challenges. This involves working closely with Strategy teams and all parts of the business (Studio, Parks, Retail, SVOD/DTC, etc.) to conceive, design and deliver insights that guide both short and long term strategic initiatives.
Responsibilities
- Leading the primary study in the company that focusses on understanding our customers across all categories of entertainment – domestically and internationally. As part of this, identifying ways to evolve the study to service changing business needs and capture relevant changing consumer behaviors.
- Leading custom insights/research projects that support some of the highest profile strategic initiatives in the company.
- Working with other insights and finance teams to track changes in entertainment behavior and track Disney performance across key sectors.
- Conduct analyses to answer key business questions from Executive Leadership and ensure consumer insights are effectively used and integrated into modeling/scenario planning and brand strategies
- Leading Corporate Reputation Tracking for the Walt Disney Company. Analyzing results of our custom tracking study and other syndicated sources to track and unpack what influences the reputation of the company and how/what we should focus on to change it.
- Guide the work of and develop a high performing team of 6 (Snr Analysts and Managers).
Skills/Experience
- 10+ years experience in a market research/consumer insights (focus on quant), consulting, strategy, or analytics role
- Ability to interpret and integrate insights from multiple data sources into a cohesive narrative
- Experience creating presentations in PowerPoint that clearly communicate data and research findings
- Building/developing high performing teams
- Strong delegation and prioritization skills
- Strong analytical skills
- Strong project management skills and ability to execute quality work within tight deadlines
- Strong verbal and written communication skills
- Solid presentation skills
- Ability to work in a team environment as well as independently
- Mature, enthusiastic, and demonstrates a strong collaborative and consultative approach
Preferred Qualifications:
- Experience with consumer research (designing questionnaires and analyzing results)
- Experience with quantitative studies, pricing/conjoint studies, and solid business/finance acumen.
- Entertainment industry experience highly preferred, but not required
- Experience using statistical software packages like SPSS or similar is a plus, but not required
Education:
- Bachelor’s degree or equivalent experience
Benefits:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
Disability accommodation for employment applications
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.
The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
The hiring range for this position in Burbank is $163,426-$219,230 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur The Walt Disney Company (Corporate):
Chez Disney Corporate, vous verrez comment les secteurs d’activités qui animent les marques puissantes de la société se rassemblent pour former la société de divertissement la plus novatrice, développée et admirée au monde. En tant que membre d’une équipe d’entreprise, vous travaillerez avec les leaders de classe mondiale qui mettent au point les stratégies qui permettent à The Walt Disney Company de rester à la pointe du divertissement. Collaborez avec d’autres penseurs novateurs pour permettre aux meilleurs conteurs de créer des souvenirs pour des millions de familles du monde entier.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à TWDC Enterprises 18 Corp. , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (Corporate).
TWDC Enterprises 18 Corp. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour l’emploi sans considération de race, de couleur, de religion, de sexe, d’âge, d’origine nationale, d’orientation sexuelle, d’identité sexuelle, de handicap, de statut d’ancien combattant protégé ou de toute autre base interdite par la loi fédérale, étatique ou locale. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.