Digital Marketing Coordinator
Postuler maintenant Postuler ultérieurement Job ID 10100273 Emplacement Burbank, Californie, États-Unis / New York, New York, États-Unis Entreprise The Walt Disney Studios Date de publication 16/10/2024Résumé du poste:
The Disney Entertainment segment includes the company’s full portfolio of entertainment media and content businesses globally, including streaming.
The Digital Marketing team oversees creative and programming of Disney Entertainment’s Made-for-Kid (MFK) YouTube channels. The team is responsible for content development and production, channel strategy, program planning, publishing and channel operations. Additionally, this team works closely with Brand and Franchise, Studios, Consumer Products, Governance, Legal, and Finance. The team manages channel operations and is responsible for adhering to TWDC and YouTube MFK policies.
The Digital Marketing Coordinator will support The Disney Entertainment Digital Marketing team in executing MFK YouTube channel programming and strategies. Supporting the team with day-to-day channel operations responsibilities including content uploads and publishing, metadata management, Airtable usage, monetization settings. This role will collaborate with their optimization counterparts to manage live streams, playlists, and backend channel management as needed.
The Content Distribution Coordinator should be well-versed in the YouTube ecosystem, with a solid understanding of content uploading, playlisting, geo-targeting, policy setting and publication. Additionally, the Coordinator should have an eye on YouTube’s latest content creator recommendations, new tools, and best practices updates to implement where advantageous to the MFK channels.
The ideal candidate is collaborative, results-driven, and detail-oriented with a strong understanding of a variety of social, digital, and emerging platforms. An affinity for kid’s content programming is beneficial. The coordinator should be able to multi-task in a fast-paced environment and troubleshoot autonomously as needed.
Responsibilities:
Publish content on Disney Entertainment’s MFK YouTube channels as assigned by Digital COE leadership
Manage content uploads and settings including monetization, geo-targeting, playlisting, etc.
Collaborate with Optimization counterpart to update channel assets including banners, thumbnails, metadata, playlists, etc.
Assist international Digital Marketing teams with channel upload needs and asset-sharing where applicable
Track video and channel performance metrics to recommend adjustments in posting schedule, publishing dates/times to improve overall channel performance
Monitor YouTube content creator, new product offerings, platform updates, and trends to remain on the front edge of latest levers to improve channel and content performance
Liaise with sister-MFK YouTube channels within TWDC for best practices learnings and collaborative opportunities
Basic Qualifications:
1+ years of experience in social/digital marketing
Solid technical understanding of YouTube channel operations and backend
Proficient in use of Microsoft Office (Excel, Word), Google Docs, Box, Keynote/PowerPoint, Adobe Photoshop, Adobe Premiere
Previous experience with CRM tools, i.e. Airtable, Zendesk
Strong understanding of social media platforms, specifically YouTube
Basic asset editing skills
Impeccable eye for detail coupled with the ability to communicate clearly and implement strategies as directed
Ability to thrive in a fast-paced, digital-forward environment
Outstanding organization and communication skills
Efficient with time with the ability to meet deadlines and self-direct time management
Ability to multi-task and pivot quickly as needed
Preferred Qualifications:
AA or BA in Digital Marketing, Marketing or business admin/relevant degree preferred
The hiring range for this position in California is $63,386 to $85,030 per year and in New York is $67,500 to $90,400 per year based on a 40 hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Sur The Walt Disney Studios:
Depuis plus de 95 ans, The Walt Disney Studios représentent la base sur laquelle The Walt Disney Company s’est construite. Aujourd’hui, il propose des films, des histoires en épisodes, de la musique et des mises en scène de qualité aux consommateurs du monde entier. The Walt Disney Studios regroupe un ensemble de studios de cinéma respectés, notamment Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios et Searchlight Pictures. Il abrite également Disney Theatrical Productions, le producteur de spectacles de renommée mondiale.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Entertainment Operations LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Studios.
Disney Entertainment Operations LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.