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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Marketing Manager, Star+

Postuler maintenant Postuler ultérieurement Job ID 861797BR Emplacement Buenos Aires, Argentine Entreprise Disney Streaming Date de publication 14/10/2021

Résumé du poste:

How you will contribute to our magical experience? :
This position contributes to develop and build the brand marketing strategy and marketing plans in Latin America (Spanish speaking countries). The Star+ Marketing Manager is a creative, strategic, goals oriented, bold storyteller and passionate person. The role will have a broad multi-cultural and social vision to work alongside the Regional Marketing, Distribution Sales, Partner Marketing, PR/Comms teams to achieve the business objectives.

The role holder will need to successfully coordinate with a broad range of internal and external stakeholders in Disney Streaming Services, our Sports Networks, and global partners to ensure campaigns work within the overall marketing strategy, are seamlessly executed and drive subscriber acquisition and retention.

Responsabilités:

The Star+ Marketing Manager will be responsible for:
  • Lead the implementation of the Brand strategy and Marketing plans for Star+ in Latin America (Spanish speaking countries).
  • Define and prioritize Brand campaigns for Star+ aiming at driving acquisition and retention.
  • Partner with product and performance marketing teams to ensure subscriber communications are aligned to brand proposition.
  • Coordinate regional marketing teams to ensure Star+ marketing efforts are consistent with the overall marketing and brand framework.
  • Overall responsibility for the effectiveness of original content marketing campaigns, lead matrixed teams in the planning and executive.
  • Manage marketing budgets for Star+.
  • Work closely with internal partners in General Entertainment, Sports, PR, Programming, Production, Distribution, among others across de LATAM Region to leverage synergy-marketing opportunities.
  • Utilize data, analytics and insights to measure marketing effectiveness and drive decision making.
  • Effectively build and maintain strong partnerships in a highly matrixed organization, managing multiple stakeholders.
  • Partner with research and analytics to continue to refine methodologies for measuring impact of all paid media and marketing efforts.
  • Partner with Publicity teams to coordinate messaging and maximize exposure through earned and bought media.
  • Leverage existing owned digital platforms and social media channels to cultivate an audience and convert to subscribers.
  • Interface with the team in charge of distribution partners to help support marketing campaigns. Strategize ways to share and leverage assets and tactics.

Qualifications Nécessaires:

What we need from you be part of this story:
  • At least 5 years of experience in marketing D2C and working with pan regional teams based in Latin America region.
  • Digital product marketing experience is a must.
  • Experience of using data driven marketing to support decisions.
  • Experience in launch and sustained major global brands, content or franchises.
  • Have worked in projects from development through to completion.
  • Experience in Media, entertainment and / or Sports marketing to strategy and execution is a plus.
  • Experienced in leading others in a matrixed environment.
  • Previous experience marketing episodic content or sports either within a major television broadcaster, studio or SVOD service is nice to have.
  • Strong consultative skills and ability to influence.
  • Ability to work independently and think strategically while navigating through complex matrix environments.
  • Credible, proactive and trusted thought-partner who has built relationships and delivered results.
  • Creative, strategic, goals oriented, bold storyteller and passionate person.
  • Be willing to take risks to ensure creative thinking and the best outcomes possible.
  • Advanced level of English is a must

Formation Requise:

  • Advanced knowledge in Power Point, Keynote & Excel.

Informations Supplémentaires:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers, and we hire under equal opportunity, irrespective of gender, ethnicity, religion, sexual orientation or background. We are an organization that value human interactions and that is a very important part of our culture. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

Sur Disney Streaming:

Composé des unités commerciales internationales de la société et de divers services de streaming direct aux consommateurs, Disney Media & Entertainment Distribution (DMED) aligne la technologie, la distribution des médias et les ventes de publicité en un seul segment commercial pour créer et offrir des expériences de divertissement personnalisées aux consommateurs du monde entier.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à The Walt Disney Company (Argentina) S.A. , qui fait partie du secteur d’activité que nous appelons Disney Streaming.

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