Analyst, Marketing Lifecycle (Temp Role - 9 Months)

BUILD SOMETHING BIGGER THAN YOURSELF 
 

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How will you contribute to our magical experience?

The Analyst, Marketing Lifecycle will be part of the Growth Marketing team reporting to a Lifecycle Supervisor. This role will be at the heart of the consumer journey, supporting Disney+ with focus in engagement & retention. This person will be working in conjunction with operations, analytics and brand teams with all marketing and LOBs and across markets in order to expand the footprint of Disney Streaming Services in Latin America.

The Analyst, Marketing Lifecycle will be responsible for:

• Develop the cross-territory and cross-company Lifecycle marketing calendar, managing email, push notification and in-app campaigns.
• Orchestrate end-to-end campaigns, defining messaging guidelines and supporting with quality control checks.
• Act as the day-to-day contact for Disney Streaming Services in product marketing across Marketing Ops Global, Product, Marketing, Legal. Creative and Business Unit partners.
• Collaborate and coalesce design, editorial, and creative resources across The Walt Disney Company while ensuring clear, concise messaging to subscribers.
• Message effectively with external partners on quantifiable results of customer marketing campaigns, and return on effort.
• Create detail reports to track campaign effectiveness and produce actionable insights to drive the campaign performance.
• Develop regional tests, measure learn plans (across territory, lifestages & cohorts), evaluate results, and produce reports working with Analytics teams and peers.

What we need from you to be part of this story:

• At least 1 year of Lifecycle experience in marketing communication execution, developing multi-channel campaign is desirable (Preferred Industries: Streaming Services, Telecommunications, B2C).
• Technical and analytical experience.
• Advanced level of English.
• Experience managing end-to-end multi-channel campaigns from conception through design, development, A/B testing using both subject line and templates, analysis and performance optimization.
• Experience in editorial or content creation.
• Technical / specific expertise: Excel, PowerPoint, Adobe Photoshop (desired), Tableau.
• Experience with JIRA or similar is desirable.

Additional Information:

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney