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Product Manager, Commerce, ESPN+

Postuler maintenant Postuler ultérieurement Job ID 877184BR Emplacement Bristol, Connecticut, États-Unis Entreprise Disney Media & Entertainment Distribution Date de publication 14/11/2021

Résumé du poste:


The position is a part of Disney’s Direct-to-Consumer & International Team working on our sports vertical, specifically ESPN+, our premium subscription service serving live sports, ESPN originals and premium news content to millions of subscribers across the US.

The Product Manager, Commerce, ESPN+ play a pivotal role execution of conversion improvements for ESPN+, our direct-to-consumer subscription experience. The role will be charged with understanding and implementing acquisition solutions for customer conversion across our suite of products including but not limited to, ESPN App on iOS and Android, connected devices and ESPN Fantasy Sports products.

This role work on for all user-facing features including, but not limited to: Payments (eCommerce), funnel creation and optimization, A/B testing UX and UI improvements, and landing page optimizations. This role will work heavily with partners in our Disney Streaming division on marketing improvements and creating content marketing vehicles that drive awareness and conversion into an ESPN+ subscription. This role will also manage other assigned areas as required in support of producing the best possible fan experience for all ESPN users.

The candidate must possess a strong data-driven mindset and have experience working on consumer-facing products and conversion funnel optimization for a customer-facing web site or mobile application.

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Responsabilités:

  • Play a key role in defining the roadmap for ESPN+
  • Product Management: Proactively develop feature ideas to improve products based on business goals and KPIs. Collaborate with business stakeholders to develop detailed product requirements in alignment with overall product team strategy. Collaborate with design/UX, content, and operations teams to execute.
  • Execute Projects: Collaborate with internal technology teams to define, design, and deliver on user stories using an Agile Product Development workflow. Launch features within budget and on schedule. Fulfill required project management tasks for products under the Product Manager’s direct responsibility.
  • Write and communicate product requirements effectively to developers, designers, and stakeholders.
  • Own the product requirements, user flows, experiences and designs.
  • Follow market trends to determine new or enhanced product capabilities that positively impact fan experience.
  • Balance the priorities of a diverse group of stakeholders.
  • Responsible for ideating and improving the experience across all screens and environments (Web and App)
  • Collect and analyze video data to understand behavioral patterns of our users and use that insight to improve fan experiences and increase engagement on the platform.
  • Balance the priorities of a diverse group of stakeholders, while still delivering high quality products in consistent releases.
  • Provide transparency and recommendations on project trade-offs, understanding and coordinating dependencies across multiple teams with competing priorities.

Qualifications Nécessaires:

  • 2+ years of professional experience in a consumer-oriented digital media company with direct Product Management leadership experience.
  • Demonstrated experience and knowledge driving product development, preferably on a customer facing mobile app and ideally with accountability for user flow, funnel optimization and retention.
  • Demonstrated proficiency in A|B testing, data analysis and analytical thinking, preferably with experience in Omniture, Localytics, Optimizely, or other similar tools.
  • High level of comfort communicating with executives inside and outside of ESPN, including strategic partners.
  • Familiarity and passion for app development on native platforms (iOS/TVOS, Android, Roku, Chromecast, etc)
  • High energy and capable of multi-tasking and context-switching with ease, in a fast-paced and ever-evolving organization.
  • Ability to operate effectively in a team-oriented and collaborative environment.
  • Experience with Agile product development.
  • Strong written and verbal communication skills and ability to work cross organizationally.
  • Process-driven and extremely detail-oriented.
  • Passionate sports fan and regular user of ESPN products and services, and loves streaming sports.
  • Heavy user of streaming services like Netflix, YouTube TV, or other similar products.
  • Experience using Omniture, Localytics, Optimizely, or other similar software.
  • Experience managing product requirements and release deliverables in JIRA.
  • Familiarity with App Store Connect and Google Play app submissions.
  • Experience working with large, cross-functional development teams.
Education
Minimum – High School Diploma
Preferred – Master’s Degree

Sur Disney Media & Entertainment Distribution:

Composé des unités commerciales internationales de la société et de divers services de streaming direct aux consommateurs, Disney Media & Entertainment Distribution (DMED) aligne la technologie, la distribution des médias et les ventes de publicité en un seul segment commercial pour créer et offrir des expériences de divertissement personnalisées aux consommateurs du monde entier.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à Disney Streaming Technology LLC , qui fait partie du secteur d’activité que nous appelons Disney Media & Entertainment Distribution.

Disney Streaming Technology LLC est un employeur qui souscrit au principe d’égalité des chances. Les candidat(e)s seront pris(es) en considération pour l’emploi sans considération de race, de couleur, de religion, de sexe, d’origine nationale, d’orientation sexuelle, d’identité sexuelle, de handicap ou de statut d’ancien combattant protégé. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.

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