Channel Marketing Manager, Star Plus
Postuler maintenant Postuler ultérieurement Job ID 10081778 Emplacement Bombay, Inde Entreprise The Walt Disney Company (India) Date de publication 02/04/2024Résumé du poste:
About the Role:
This is a strategic role in the marketing team of the #1 Hindi GEC that will contribute to the overall reach growth of Star Plus. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for all new launches. It will also involve overlooking the marketing and overall health of sustenance shows as well. These interventions involve intensive thinking around positioning of shows, impact its entire life cycle and eventually influence the success of our shows, which in turn shape the pop cultural landscape of the country.
Key Responsibilities:
- Will have to create and execute media plan of their respective shows
- Will be responsible for positioning creatives (Promos) of their respective shows
- Will have to highlight potential opportunities and red flag issues of their respective shows basis trends
- Will collaborate with internal teams which include but is not restricted to – Digital, OAP, Graphics, Content, Traffic and Presentation
- Will collaborate with external teams from the media, creative and research agencies
- Will lead the PR function and independently handle the PR agencies
- Will create business presentations for leadership as required
Performance Measures:
- Meeting show and channel targets set by business
- Number of break through ideas for the shows in each quarter
- Quality of marketing/ creative briefs made and shared with teams
- Improve show reach by analysing & acting on BARC data & qualitative inputs
Qualifications:
- Should posses a bachelors degree
- Should have an experience of 6-8 years
- Stakeholder management
- Aptitude for content
Personal Attributes:
- Go getter
- Collaborator
- Eye for detail
- Hardworking
- Not hierarchy driven
- Respectful
About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.
Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences.
Join us, and let's continue to inspire a billion imaginations.
Sur The Walt Disney Company (India):
Star India a défini le paysage des médias indiens depuis plus de 30 ans et c’est l’un des principaux conglomérats de médias du pays, qui touche plus de 700 millions de téléspectateurs par mois en Inde et dans plus de 100 autres pays.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Star India Pvt Ltd (SIPL) , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (India).