Editorial Optimization Manager
Postuler maintenant Postuler ultérieurement Job ID 10067654 Emplacement Bay Lake, Floride, États-Unis Entreprise Disney Parks, Experiences and Products Date de publication 20/11/2023Résumé du poste:
About the Role & Team
Disney Parks, Experiences and Products is home to the best storytellers and creators in the world. We embrace and contribute to a boundless future, where anything is possible, using technology and innovation to build the most memorable and magical experiences in the world. Creativity is at the heart of all we do, and our dedicated team of Cast Members, Crew Members, Imagineers, and employees deliver unparalleled levels of service, entertainment, and creativity, bringing a range of authentic and immersive stories to life across the globe.
As part of the global Communications and Public Affairs team, the Editorial Optimization Manager serves as the team’s SEO subject matter expert, leading efforts to optimize editorial content, drive organic growth, improve search rankings and market share, and enhance online visibility for strategic DPEP storytelling. This position also contributes to website publishing strategies, along with day-to-day editorial and copywriting review and optimization.
The ideal candidate has a passion for storytelling, analytics and writing, and is comfortable with daily editorial deadlines and a fast-paced collaborative environment.
What You Will Do
General:
- Oversee, implement, and define standard processes for DPEP’s breaking news and long-term/evergreen content strategy, organic search strategy, competitive analysis, and brand strategy.
- Collaborate with Public Affairs and Customer Engagement partners on Paid Search Campaigns for key business-driving initiatives.
Content:
- Assist with the development of the Communications and Public Affairs editorial strategy, including content planning, daily article editing and optimization.
- Collaborate with DPEP SEO champions on best practices to share with content teams, writers and account managers to assist and ensure their content aligns with long-term content strategy plans, including evergreen content opportunities.
- Conduct detailed keyword research to identify valuable opportunities for organic growth.
- Collaborate with content creators, writers, and account managers to edit stories and ensure SEO best practices are integrated into content development processes.
- Lead on-page optimization efforts, including meta tag optimization, URL structure, and content improvements.
- Stay updated with industry trends, search engine algorithms, and best practices to continuously refine and adapt search strategies.
- Monitor competitor activities and identify areas for improvement in our approach to content optimization.
- Train and mentor writers via monthly workshops, fostering a culture of continuous learning and improvement.
- Drive referrals and transactions to the Disney Parks portfolio (e.g. ShopDisney) via editorial-based content
Technical:
- Coordinate with analytics and content strategy teams to build reports to accurately track the progress of certain keywords, topics, SERP and blog performance.
- Partner with internal and external teams to address website performance and search optimization (server log analysis, JS rendering, internal link audits, schema, redirect chains and more).
- Provide regular performance reports and insights to key partners, showcasing the impact of optimization efforts on organic traffic and conversions.
- Apply performance tools, including Adobe Analytics, Google Trends, and Google Analytics
Required Qualifications & Skills
- 5+ years performing technical search engine optimization for a high-volume consumer website
- Proven understanding of AP style guidelines
- Data and statistical analysis experience and the ability to interpret results
- Proficient in using analytics systems like Adobe Analytics to derive valuable insights and make data-driven decisions that drive business success
- Proven excellence in using Microsoft Word, Excel, and PowerPoint to deliver polished documentation, data analysis, and impactful presentations
- Able to work collaboratively within a group as well as independently with minimal direction, elf-starter, and work flexible hours including nights and weekends
- Excellent oral/written communication and presentation skills
- Strong organizational skills with attention to detail
- Experience with editorial publishing, business storytelling, and applying reporting to communicate data-driven insights and content recommendations to partners and leadership
Preferred Qualifications
- 3-5 years of copywriting experience
- Proven strong creative writer and original thinker
- Experience optimizing websites in multiple languages
- Solid understanding of Angular JavaScript, HTML, CSS, Schema and Core Web Vitals
- Certifications such as Google Analytics and Google Ads are a plus.
- General understanding of the many global businesses represented within Disney Parks, Experiences and Products
- Previous Disney experience
Education
- Bachelor's Degree in Marketing, Business Analytics, Computer Science, or equivalent work and/or internship experience
#CORP_Media #twdcmedia #DisneyCommsCareers #LI-TD2
Sur Disney Parks, Experiences and Products:
La division Disney Parks, Experiences and Products englobe notamment les sites emblématiques de voyage et de loisirs de Disney (dont six complexes touristiques aux États-Unis, en Europe et en Asie), une croisière parmi les mieux cotées, un programme recherché de vacances en temps partagé et une agence récompensée de sorties guidées en famille. Les activités mondiales de Disney liées aux produits de consommation se rapportent notamment : aux opérations mondiales de licence de marque parmi les plus importantes sur les jouets, les vêtements, les produits pour la maison, les jeux vidéos et les applications ; aux productions du plus important éditeur jeunesse au monde ; aux Disney Store du monde entier ; et à la plateforme de vente en ligne shopDisney.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias avec les segments suivants : Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Walt Disney Parks and Resorts U.S., Inc. , qui fait partie d’une entreprise que nous appelons Disney Parks, Experiences and Products.
Walt Disney Parks and Resorts U.S., Inc. est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour l’emploi sans considération de race, de couleur, de religion, de sexe, d’âge, d’origine nationale, d’orientation sexuelle, d’identité sexuelle, de handicap, de statut d’ancien combattant protégé ou de toute autre base interdite par la loi fédérale, étatique ou locale. Disney favorise une culture commerciale où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution rapide.