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Disney+ - Senior Manager Brand, Content & Partnerships Marketing

Postuler maintenant Postuler ultérieurement Job ID 818608BR Emplacement Bangkok, Bangkok, Thaïlande Entreprise Disney Media & Entertainment Distribution Date de publication 22/06/2021

Résumé du poste:

This role is based in Thailand and responsible for the Thailand market.

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. As part of Disney’s Direct-to-Consumer and International (DTCI) segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series and short-form content. Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios.

The Senior Manager Marketing plays a key role in the company’s DTC business in the market. The role will be responsible for driving Disney+ Hotstar brand and content marketing campaigns, focused on maximizing brand and platform awareness amongst local consumers. Critical to success will be audience comprehension of the platform’s key benefits and unique selling points

He/She is also responsible for localizing global plans and local priorities strategies for in market success. Work with performance marketing, social and customer retention teams to develop a cohesive go-to-market strategy and define project timelines from ideation to launch, working ultimately towards one joint acquisition and retention target. He/she will also work with creative and communications teams to drive growth and optimization.

The role will collaborate with other lines of business including Studios, Franchise, Live Entertainment and Consumer Products to align Disney+ synergy and owned media plans with cross company priorities to both draft off and support company-wide big beats.

Responsabilités:

  • Responsible for developing and leading strategic strategic marketing roadmap that drives user acquisition, conversion, activation and engagement for Disney+ Hostar ( DTC and B2C)
  • Craft innovative and competitive product positioning for Disney+ Hotstar offering
  • Partner with Global Brand Marketing teams to leverage global plans and marketing assets for Global Content
  • Drive localized content marketing roadmap as part of user growth and engagement strategy
  • Partner with Content, BD, Lifecycle, Analytics, and Performance teams to influence key growth areas, marketing and messaging strategy, and user experience
  • Define KPIs to measure campaign success and forecast performance to inform accurate planning
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Lead the discussion with internal creative teams and external agencies to produce a creative testing pipeline for each campaign cycle

Qualifications Nécessaires:

  • Minimum 8- 10 years comprehensive and demonstrable experience in building direct-to-consumer brands, in consumer technology, leading consumer brands, or similar multinational company
  • Strong experience in developing and managing brand marketing campaigns with execution experience across the marketing mix
  • Collaborative leader comfortable with complex, cross-functional projects across teams and leagues
  • Must have proven experience leading a dynamic marketing team, have leadership maturity and be prepared to mentor and coach people for success.
  • Experience leading and working with cross-functional team alignment and strategic planning
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with positive attitude and a strong desire to get things done
  • Passion for the digital media and entertainment space
  • Fluent written and oral English and Thai
  • Strong analytical problem-solving skills
  • Demonstrated organizational, planning and analytical skills
  • Excellent negotiation, influencing and interpersonal skills
  • Balance of creative and analytical thinking
  • Excellent written and verbal communication skills
  • Creative mindset with the ability to leverage on data to develop strategies/decisions
  • Analytical mindset, ability to apply data and insights to strategy to drive results
  • Results-oriented
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

#LI-DNI

Sur Disney Media & Entertainment Distribution:

Composé des unités commerciales internationales de la société et de divers services de streaming direct aux consommateurs, Disney Media & Entertainment Distribution (DMED) aligne la technologie, la distribution des médias et les ventes de publicité en un seul segment commercial pour créer et offrir des expériences de divertissement personnalisées aux consommateurs du monde entier.

Sur The Walt Disney Company:

The Walt Disney Company, avec ses filiales et ses sociétés affiliées, est une grande société internationale et diversifiée de divertissement familial et de médias couvrant les secteurs d’activités suivants : réseaux de médias, parcs et centres de vacances, studio de divertissements, produits de consommation et médias interactifs. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 20 jusqu’à son statut de référence dans l’industrie du divertissement d’aujourd’hui, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à The Walt Disney Company (Southeast Asia) Pte. Limited , qui fait partie du secteur d’activité que nous appelons Disney Media & Entertainment Distribution.

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