Assistant Manager, Lifecycle
Postuler maintenant Postuler ultérieurement Job ID 10129246 Emplacement Bangkok, Thaïlande Entreprise The Walt Disney Company (APAC) Date de publication 28/08/2025Résumé du poste:
This role is based in Thailand, responsible for Customer Relationship Management for Disney+ Hotstar in Southeast Asia & Thailand.
The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+ and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.
This role is part of the Lifecycle team and is responsible for driving customer engagement and retention through the development, set up and optimisation of campaigns to support the key KPIs of acquisition, engagement, retention and customer lifetime value for Disney+ Hotstar.
- This role will play a critical part in the Lifecycle and Retention marketing team and utilise technical understanding to drive customer engagement within the Thailand and Southeast Asia market.
- Run high-impact campaigns to drive engagement, retention, and monetization across the customer lifecycle
- Execute engagement strategy across pre-subscription, onboarding and in-life customers
- Activate monetization and retention strategies to increase lifetime value
- Ensure customer journey across app and website are aligned with the brand proposition
- Collaborate with regional teams to ensure strategic alignment and knowledge sharing.
- Planning and development of marketing calendar for direct comms
- Launch targeted in-app and direct communication campaigns that boost engagement and retention
- Manage process to deliver localised campaigns
- Work with creative teams to define creative concepts and brief build of creative assets
- Manage testing agenda and measurement across life stages and cohorts
- Analyse and report on campaign performance, making data-driven recommendations at customer and campaign levels
- Support KPI forecasting for engagement and retention metrics
- Champion innovative engagement approaches to keep Disney+ ahead of market trends
Qualifications
- Experienced in CRM marketing preferably in an online subscription business (e.g. gaming, telecommunications, entertainment or other relevant industry)
- Experience developing campaigns using CRM tools, e.g. Braze, Salesforce (or equivalent)
- Experienced working across digital channels including apps and website
- Ability for mapping and creation of customer journey and executing campaign with using CRM tools
- Hands on experience in developing campaigns from strategy through to execution and experimentation techniques
- Agency briefing and management
- Experience in campaign recreation and project management of the delivery
- Strong track record of delivering successful campaigns
- Experience delivering multiple campaigns across different channels
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
Sur The Walt Disney Company (APAC):
Depuis plus de 70 ans, The Walt Disney Company divertit les consommateurs d’Asie-Pacifique et enrichit la vie des gens. Les consommateurs d’aujourd’hui peuvent découvrir de nouvelles expériences de marque de nombreuses façons et sur de nombreux marchés, de l’Australie, de la Nouvelle-Zélande, de la Chine continentale, du Japon, de la Corée et de l’Asie du Sud-Est.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à The Walt Disney Thailand Company Limited , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (APAC).