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The Walt Disney Company. Be you. Be here. Be part of the story.

Be Part of the Story

Manager - Channel Marketing, Star Suvarna

Postuler maintenant Postuler ultérieurement Job ID 10092189 Emplacement Bangalore, Inde Entreprise The Walt Disney Company (India) Date de publication 12/06/2024

Résumé du poste:

About the Role:
We serve high quality content to millions of customers across millions of devices, all of which are constantly evolving and changing. This role is within our Marketing team and includes activations like Media planning with ATL and Marketing activation with BTL driving micro-marketing and on-ground activation. It also includes ensuring identification of critical and impact markets and customize the marketing approach specific to the geo dynamics.

Context:
This role is pivotal in driving audience engagement, brand awareness, and subscriber/viewership growth. This position involves developing and executing comprehensive marketing strategies tailored to both traditional television broadcasting. This role involves developing and executing integrated marketing campaigns encompassing Above-The-Line (ATL) and Below-The-Line (BTL) activities, on-ground activations, and new product launches. This multifaceted role involves strategic planning, audience engagement, brand management, and performance analysis to drive subscriber/viewer acquisition, enhance brand visibility, and foster innovation in a competitive and rapidly evolving entertainment landscape.

Key Responsibilities:

  • Developing marketing strategies that are tailored to the Kannada -speaking audience and the local market.
  • Identifying popular cultural and social trends among the audience and incorporating them into marketing campaigns.
  • Collaborating with the programming team to identify marketable content and create marketing plans for new shows and series.
  • Identifying target audience segments and developing campaigns that resonate with them.
  • Creating and managing budgets for campaigns and ensuring that campaigns are cost-effective.
  • Working closely with media buying agencies to secure advertising rates and placements in local Kannada media outlets.
  • Monitoring the effectiveness of marketing campaigns and making adjustments as necessary to achieve maximum impact.
  • Staying up-to-date with the latest marketing trends and techniques in the market, and adapting strategies accordingly.
  • Building and maintaining relationships with content creators, distribution partners, advertisers, and other stakeholders to leverage synergies and drive mutual growth
  • Manage the Marketing team members and providing guidance and support as necessary

Performance Measures:

  • Increase in Kannada Business’ audience reach and ratings.
  • Increase in brand awareness and recognition among the Kannada -speaking audience.
  • Increase in engagement and interaction on social media platforms and other digital channels.
  • Positive feedback and reviews from viewers and stakeholders.
  • Successful execution of marketing campaigns and initiatives within budget and timeline.
  • Effective management and leadership of the marketing team.
  • Consistent monitoring and analysis of market trends and competition.
  • Development and implementation of new marketing strategies and techniques to reach and engage the target audience.

Qualifications:

  • Minimum Qualification: MBA or Postgraduate with 10-13 years’ work experience in a related role

Personal Attributes:

  • Strong leadership and management skills.
  • Excellent communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Strong analytical and strategic thinking skills.
  • A deep understanding of the Kannada -speaking audience and local market trends.
  • Results-driven mindset.
  • Adaptability and flexibility.
  • Strong project management skills.
  • Attention to detail and ability to manage budgets effectively.
  • A passion for the TV and entertainment industry.


Sur The Walt Disney Company (India):

Star India a défini le paysage des médias indiens depuis plus de 30 ans et c’est l’un des principaux conglomérats de médias du pays, qui touche plus de 700 millions de téléspectateurs par mois en Inde et dans plus de 100 autres pays.

Sur The Walt Disney Company:

The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.

Le poste est rattaché à Star India Pvt Ltd (SIPL) , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (India).

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