Manager, Media Planning and Integration
Postuler maintenant Postuler ultérieurement Job ID 10164530 Emplacement Anaheim, Californie, États-Unis Entreprise The Walt Disney Company (Corporate) Date de publication 11/11/2026Résumé du poste:
About the Role & Team
The Media & Growth Marketing (MGM) team helps shape how guests discover and connect with Disney Experiences (DX). As part of the global Unified Marketing Team (UMT), this team leads media strategy, planning, and buying, delivering audience-focused, data-driven, integrated campaigns across digital channels, including programmatic, display, social, search, streaming, and audio; offline channels, including television, radio, cinema, and out-of-home; and direct channels, including email, direct mail, SMS, and app push.
We are seeking a Manager, Media Planning and Integration to lead strategic engagement planning for Disneyland Resort and coordinate with broader initiatives across The Walt Disney Company. This role reports to the Senior Manager, Media Planning and Integration.
What You Will Do
You will lead a dynamic team and develop audience-centric media plans that connect business goals with consumer insights. You will partner across Marketing Strategy, agencies, Performance Marketing, Enterprise Marketing Analytics (EMA), Main Street, Finance, creative, and content production teams to deliver integrated paid and owned campaigns that drive commercial results.
Responsibilities
- Lead and develop a dynamic team to achieve professional and business goals.
- Develop audience-centric media plans, including budgets, audience sizing, media consumption behavior, media flighting, message distribution, and reporting.
- Serve as the lead contact for Marketing Strategy partners by understanding their goals, identifying growth opportunities, and presenting new ideas.
- Leverage the full portfolio of Media & Growth Marketing capabilities to reach key audiences and drive commercial results.
- Build strong partnerships across agencies, Performance Marketing, Enterprise Marketing Analytics (EMA), Main Street, and Finance to develop campaign recommendations across paid and owned channels.
- Lead the development of detailed content and asset distribution plans, coordinating inputs for creative and content production teams.
- Lead project management efforts to bring plans to life, adjusting and optimizing campaigns to exceed goals.
- Manage paid marketing budgets, oversee channel spend allocations, monitor pacing and delivery, and reforecast or replan based on campaign performance to achieve business and revenue goals.
- Develop executive-ready presentations that highlight campaign and performance wins, insights, and future opportunities.
- Contribute to Diversity and Inclusion plans and initiatives.
Required Qualifications & Skills
- Minimum of 5 years of experience in omnichannel media planning, including owned and paid media, and marketing communications.
- At least 1 year of people leadership or management experience.
- Experience developing strategic and creative marketing plans.
- Experience managing external or agency partners and identifying opportunities to strengthen collaboration and support growth.
- Demonstrated ability to build and develop strong internal partner relationships.
- Experience with the Microsoft Office Suite (PowerPoint, Excel, Word, Outlook).
- Experience presenting to leadership and translating complex concepts into clear, executive-friendly stories.
- Passion for and experience with data-driven, consumer-centric marketing strategies.
Preferred Qualifications
- Experience leading integrated campaigns across digital, offline, and direct channels.
- Experience using Adobe Workfront is preferred.
- Experience with Smartsheet is a plus.
Required Education
- Bachelor's degree in advertising, marketing, communications, or a related field, or equivalent work experience.
Additional Information
This position is based at the Team Disney Anaheim, CA office Monday through Thursday, with flexibility to work from home on Fridays.
Disclaimer
PAY TRANSPARENCY
This position is with Disney Destinations, LLC, which is part of a business we call The Walt Disney Company (Corporate).
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is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
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Sur The Walt Disney Company (Corporate):
Chez Disney Corporate, vous verrez comment les secteurs d’activités qui animent les marques puissantes de la société se rassemblent pour former la société de divertissement la plus novatrice, développée et admirée au monde. En tant que membre d’une équipe d’entreprise, vous travaillerez avec les leaders de classe mondiale qui mettent au point les stratégies qui permettent à The Walt Disney Company de rester à la pointe du divertissement. Collaborez avec d’autres penseurs novateurs pour permettre aux meilleurs conteurs de créer des souvenirs pour des millions de familles du monde entier.
Sur The Walt Disney Company:
The Walt Disney Company, ainsi que ses filiales et sociétés affiliées, forme l’une des principales entreprises internationales diversifiées de divertissement familial et de médias. Elle comprend trois secteurs d'activités essentiels : Disney Entertainment, ESPN et Disney Experiences. Depuis ses modestes débuts en tant que studio de dessins animés dans les années 1920 jusqu’à son statut de référence actuel dans le secteur du divertissement, Disney poursuit fièrement sa tradition de création d’histoires et d’expériences exceptionnelles pour tous les membres de la famille. Les histoires, les personnages et les expériences de Disney touchent les consommateurs et les visiteurs du monde entier. À travers nos activités présentes dans plus de 40 pays, nos employés et cast members collaborent pour créer des expériences de divertissement appréciées à la fois au niveau universel et local.
Le poste est rattaché à Disney Destinations, LLC , qui fait partie d’une entreprise que nous appelons The Walt Disney Company (Corporate).
Disney Destinations, LLC est un employeur qui souscrit au principe d’égalité des chances à l’emploi. Les candidat(e)s seront pris(es) en considération pour un emploi sans distinction de race, de religion, de couleur, de sexe, d’orientation sexuelle, de genre, d’identité de genre, d’expression de genre, d’origine nationale, d’ascendance, d’âge, d’état matrimonial, de statut militaire ou d’ancien combattant, d’état de santé, d’informations génétiques ou de handicap, ou de tout autre motif interdit par la loi fédérale, étatique ou locale. Disney défend un environnement commercial où les idées et décisions de tous et toutes nous aident à grandir, innover, créer les meilleures histoires et être pertinents dans un monde en évolution constante.